Ashish Gautam, senior creative strategist, Leo Burnett India (Mumbai) and Udit Joshi, copy supervisor, BBDO India (Mumbai) have been picked by the London International Awards to be part of its 2024 LIA Creative LIAisons Global Coaching Academy.

The duo join 125 young professionals from 29 countries for a program that allows them to sit in the judging room alongside the jury to see the process. The duo's flights and hotel accommodations are funded by LIA, as they travel to Las Vegas to be part of the program.

Tista Sen, creative brand Consultant, Mumbai and Creative LIAisons Coach, said, “LIA is an institution and the program of mentoring young creative talent on the cusp of their careers is an extremely rewarding and fulfilling experience for both mentor and mentee. The industry as we know it is changing and its new technology new tools and the power of AI that dominates every conversation. But we excel at brand building and creative ideas that grow the business we handle and at the heart of advertising lies this truth. I am eager to share, imbibe and hope both sides get to take away something valuable and insightful. And yeah, make it fun.”

Laurissa Levy, director/events director, Creative LIAisons, said, “We are always keen to welcome hungry, eager young creatives who want to move their skill set not just up to speed, but beyond that. We see Creative LIAisons as the autobahn of creative leadership training and learning - it lets young talent go full throttle in accelerating their creative careers. There is no speed limit. For those who make full use of the opportunity presented, it is the fast lane to open doors and greater connections.” 

DDB Mudra Group and London International Awards were partners for the event.