The Advertising Standards Council of India (ASCI) has announced the Partha Sinha, president and chief brand officer, Bennett Coleman and Company, as chairperson of the ASCI Board of Governors for 2024-25. 

Sudhanshu Vats, deputy managing director, Pidilite Industries was appointed vice-chairperson, and S Subramanyeswar, group CEO and chief strategy officer- APAC, Lintas India was appointed treasurer.

Sinha said, “Being the chairperson of ASCI is both an honour and a profound responsibility, especially as our industry is under greater scrutiny by our stakeholders. With rapid changes in the digital environment and the emergence of new challenges. ASCI is committed to not just keeping up but to staying ahead. Deploying technology and AI to monitor errant advertising as well as putting our might behind preventive measures will be our focus in the days to come. This will ensure that creativity and responsibility coexist, creating an ecosystem that values consumers and encourages innovation.”