Rediffusion has announced the appointment of Adrian Mendonza. He joins the agency as a 'senior national creative resource'.

Mendonza will oversee the creative mandate for Rediffusion's North India operations and work on the BMW account.

He was lead creative at RK Swamy BBDO, working on the Mercedes-Benz account. This is his second stint with Rediffusion, having worked with the agency between 1996 to 2005.

Sandeep Goyal, chairperson, Rediffusion, said, “Adrian is one of the best copywriters I have worked with - our association goes back almost 30 years now. He has the expertise of a master wordsmith. Plus strategic understanding that is deep and insightful. Adrian has worked at Rediffusion before. It is good to have him on the team again.”

Mendonza said, “Rediffusion is a powerhouse of great creative ideas. I am delighted to be back and look forward to some cutting edge work on our brands.” 

He has also worked with Dentsu.