Advertising, 04 May 2026

Adyasha Roy Tomar

04 May 2026 2:27 PM

Adyasha Roy Tomar moves to Leo

Joins the agency as senior creative director.
The agency's Gurugram office will be handling the account.

04 May 2026 1:08 PM

Jindal Stainless assigns media duties to Madison Media

Account won post a multi-agency pitch. 
With this move, the agency moves beyond traditional advertising into long-form storytelling, as brands tap entertainment-led narratives on streaming platforms.

04 May 2026 10:47 AM

Rediffusion launches Rediffusion Narrative, a content division for streaming-led storytelling

The new unit will focus on web series, microdramas and brand-integrated formats, led by Ambica Kuthiala.

Latest Stories

Shanu Singh

06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered
Shekhar Bhattacharjee

06 May 2026 10:49 AM

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'
Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

06 May 2026 10:30 AM

Ralson Tyres stands the test of every road
Flipkart's SASA LELE campaign

06 May 2026 10:26 AM

Flipkart taps Kerala's 'twin town' to double down on deals

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Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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