Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) has announced the elevation of Adarsh Atal to the role of group chief creative officer. He was chief creative officer, Tilt Brand Solutions.

Atal replaces Shriram Iyer, who along with T Gangadhar and Rajiv Chaterjee moved on from the group recently.

Atal joins Joseph George, group chairperson and CEO, Hari Krishnan, group chief business officer, Michelle Suradkar, group chief operating officer and Gulshan Singh, group chief strategy officer in the group’s new management team.

George said, “This is a pivotal moment for us as we embark on the second leg of our group’s journey. And Adarsh’s entry into the management team could not have been timelier. The ability, energy and drive of this new management team makes us extremely well placed to build on what we have achieved in our first leg. And our continued commitment to keep the interest of our clients’ brands and businesses above all else will ensure that we will undistractedly and singularly be driven to consistently deliver strategic, creative and operational excellence in everything we do.”

Atal said, “The last six years have been an absolutely delightful journey for us at Quotient. We have created together, won together, stumbled together, grown together. Now, we take all the learnings from the last few years and enter this exciting new phase for Quotient. I am thrilled to be playing my part in making sure this stupendously talented team and their magical work gets all that they deserve.”