Marketing
Ipsos appoints Marion Beyret as chief communications officer
Prior to joining Ipsos, Beyret led communications and public affairs for Stellantis in Europe.
Nykaa joins hands with OpenAI
Under the collaboration, Nykaa's beauty and fashion platforms will become connected apps within ChatGPT.
bigbasket names Amit Nanda as CEO
He moves from Amazon India where he served as director, selling partner services.
Komerz India partners with Globe Grocer India
Aims to expand the reach of global food and beverage brands.
Peter England unveils a new retail identity
Launches its largest store in Bihar as the first showcase of its evolved retail experience, inspired by its Londonderry legacy.
Hell Energy Drink signs Renuka Singh Thakur
Thakur officially unveiled the brand's new Zero White Peach.
Opinion: Why most influencer marketing fails brands
The author says brands blame influencers for weak ROI, when over-scripting, poor fit, and reach-first selection are the real campaign killers.
Swiggy Instamart elevates Dhanya Hemanth Raj
She was previously serving as general manager - marketing.
Opinion: Why gin has become the language of modern premium drinking
The author, on World Gin Day, decoded how premiumisation and experimentation are driving gin's growth in India.
Rapid Fire with Mayur Hola
Our series continues with Swiggy's brand head.