Marketing
Goafest 2026: PM Modi-Meloni Melody buzz is an opportunity we need to build on - Mayank Shah
On day two, Parle Products' CMO spoke about PM Modi's global ‘Melody' mention turning into an unexpected moment marketing win.
Purnima Lamba to join Mahindra Group
Moves after a 25-year stint with Unilever.
Campus Activewear unveils a new brand identity
The brand refresh reinforces focus on youth expression, everyday movement and deeper consumer relevance.
Opinion: Working-class assertions and how brands must respond to changing power structures
The author explores why performative messaging may fail as working-class consumers seek enablement, authenticity and tangible value.
Luxury brands need to participate in fashion, art and music to stay relevant: Ruchira Jaitly
Diageo India's CMO discusses the rise of tequila as a premium category in the country, its marketing initiatives for Don Julio, and more.
Radio Mirchi rebrands as Hyundai turns 30 in India
Havas Media Network India conceptualised and executed the campaign.
Joel Thottan joins LoveChild by Masaba
He moves from Nykaa, where he was brand manager (Nykaa Wanderlust and Nykaa Perfumery).
Tasty Nibbles signs Milind Soman as brand ambassador
With this partnership, the brand plans to accelerate pan-India expansion with a focus on canned tuna.
Rajat Setia joins Exotel
Moves from People Strong, where she was AVP - marketing.
WPP Media India Brew 2026: 'Authentic brand associations like Sanjay Dutt endorsing alcohol work'
Dhawan spoke about how strong products ultimately market themselves, while weaker products reveal the real brilliance of marketing.