Marketing
Peter England unveils a contemporary new retail identity
Launches its largest store in Bihar as the first showcase of its evolved retail experience, inspired by its Londonderry legacy.
Hell Energy Drink signs Renuka Singh Thakur
Thakur officially unveiled the brand's new Zero White Peach.
Opinion: Why most influencer marketing fails brands
The author says brands blame influencers for weak ROI, when over-scripting, poor fit, and reach-first selection are the real campaign killers.
Swiggy Instamart elevates Dhanya Hemanth Raj
She was previously serving as general manager - marketing.
Opinion: Why gin has become the language of modern premium drinking
The author, on World Gin Day, decoded how premiumisation and experimentation are driving gin's growth in India.
Rapid Fire with Mayur Hola
Our series continues with Swiggy's brand head.
Himalaya BabyCare launches Botanique, appoints Anushka Sharma as brand ambassador
To mark the launch of the premium baby care range and spotlight the collaboration with Sharma, the brand has also rolled out a campaign.
Blue Riband Gin unveils refreshed packaging across Maharashtra
The gin brand adopts a contemporary premium design while retaining its heritage and trusted liquid.
Balkrishna Jha joins IndoSpace
He moves from Aditya Birla Housing Finance, where he was digital marketing lead.
Tute Consult launches brand strategy and intelligence division Vector
The division completed over 200 research and intelligence assignments during its three-month soft launch.