Marketing
WPP Media India Brew 2026: Why brands need to stop treating experiences like media buys
At the summit, industry leaders discussed fandom, community-led events and experiential marketing evolution.
Nothing names Charli xcx as its first global brand ambassador and shareholder
The partnership positions the singer as both a cultural face and investor in the tech company's vision for creative expression.
Gas-O-Fast signs Rakesh Bedi as brand ambassador
Rolls out a campaign featuring Bedi to highlight its association.
‘Only 15% of Indian women who can afford diamonds are buying them today'
Toranj Mehta, country head, category marketing, De Beers India, on IPL bets, Gen Z luxury shifts and the future of natural diamonds.
Emami acquires majority stake in Vedix and SkinKraft
The transaction, valued at INR 321crore, includes performance-linked adjustments over a 24-month period.
Shanu Singh returns to Standard Chartered
She was with the banking corporation from 2015 to 2021.
Ashutosh Dixit joins Porsche India
He moves from Audi AG, where he was director - region (China, and Hong Kong).
PlusOne Design creates identity for Indicus Paints' Neote
The new luxury interior emulsion brand draws from Tamil heritage while embracing modern design aesthetics.
Epigamia appoints Ritesh Gauba as CEO, elevates Ankur Goel as co-founder and COO
Gauba was previously at Pladis Global as country GM - India. Goel was previously the COO.
Enamor signs Taapsee Pannu as its brand ambassador
As a part of this partnership, the brand has also rolled out a campaign, 'Unapologetic As I Am', featuring the actor.