Marketing
Harsh Deep Chhabra joins Sony Pictures Networks India
Moves from Godrej Consumer Products, where he served as global media head.
Mirinda unveils ‘Smile Please' global platform with new brand identity
The refreshed visual language and Gen Z-focused design aim to spark everyday joy and positivity.
KL Rahul and Athiya Shetty invest in smart devices brand Qubo
Move signals growing interest of public figures in the consumer tech and connected home segment.
Marketing Manifest Stations with Manasi: Episode 14
Epic Studios' Vivek Krishnani unpacks movie marketing mantras, from navigating OTT disruption to fragmented multiplex audiences, and more.
Havells launches 'mYOUsic' to help grassroots musical talent grow
The initiative, in collaboration with WPP Media, aims to discover, mentor and launch 25 original songs.
You can't rip off Gen Z with me-too brands; they demand unique, standout experiences: Divya Aggarwal
Impresario Entertainment & Hospitality's CGO on its ‘Voices from the Hood' report and what it means for brands targeting youth.
Shrish Ramchandra Mahuli joins SBI General Insurance
He moves from Reliance General Insurance, where he was president and head - agency and broking (motor, health and SME).
Varun Raina moves back to Airbnb
Joins as senior marketing lead.
Can influencer marketing survive its credibility crisis?
In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.
Crystal Crop Protection signs Akshay Kumar as brand ambassador
Rolls out its first national campaign, 'Desh Ka Kisan, Desh Ka Asli Hero', featuring Kumar to highlight the association.