Marketing
Rapid Fire with Vikas Nair
Our series continues with the VP and head-marketing, Century Real Estate Holdings.
Adyasha Roy Tomar exits Kult
Will be leaving the firm because of non-payment of salaries since December.
‘We don't want to play the game of high pricing just to discount them later'
Bachi Pullela, co-founder, State Of Joy, on its product-first approach, honest pricing, and all-day footwear.
Foxtale partners with Tilak Varma
To highlight this association, Foxtale has featured the cricketer in its ongoing 'Play On Till The Sun's Gone' campaign.
CaratLane signs Yami Gautam Dhar as its brand ambassador
To highlight the association, the brand has also rolled out a campaign, 'Heera Har Heere Ke Liye', featuring the actor.
Zydus Wellness taps Milind Soman
Forays into performance hydration segment with the launch of Glucon-D Recharge.
Adhira & Appa onboards actors Shruti Haasan and Murali Sharma as brand ambassadors
The association aims to strengthen its vision of building a café brand that blends tradition with a modern touch.
'For the next 12-18 months, OVS' intent is to present a strong global Italian flagship identity'
Sundeep Chugh, managing director, OVS India, on its India playbook, Mumbai entry, retail-first strategy, campaigns, and expansion plans.
Tara Kapur elevated at Duolingo English Test
Steps into a global role from her current designation of market lead - India.
Oura bets on accuracy and privacy to thrive in the Indian market
George Abbott, head - international expansion, Oura, shares marketing plans for the ring, and why he believes it will succeed in India.