Marketing
United Breweries secures trademark for its Kingfisher jingle ‘Oo La La La Le O'
Becomes the first alcoholic beverages company in India to register a sonic trademark.
Lay's announces brand refresh in India
New packaging rolls out from early March, backed by its ‘Lay's Ke Liye Kuchh Bhi' campaign featuring Ranbir Kapoor.
Swiggy Dineout appoints Bhuvan Bam as GIRF 2026 ambassador
Rolls out a campaign to highlight its association with Bam.
We strongly feel that celebrity faces are not working well for brands of our size: Petal Gangurde
XYXX's chief - brand and culture on decline of celebrity endorsements, the role of in-house teams in modern storytelling and more.
Hyundai Motor India appoints Madhurendra Malu
The auto company has simultaneously excluded Anuraag Singh, vertical head, from its senior management list, effective 16 February 2026.
Tata Communications unveils new corporate brand identity ‘Together, limitless'
The purpose-led positioning aims to align employee experience, customer engagement and commercial strategy under a unified narrative.
Report flags Indian brands' sustainability claims; 35% rely on internal checks or no verification
'Data gaps' rather than a 'lack of intent' are putting brands at risk, as per HOOOP Collective's report on greenwashing.
Aditya Birla Group brings Joe & The Juice to India
The Denmark-based café chain will debut in the second half of 2026.
CASA BACARDÍ bets on immersive, participatory IP with tropical edition in Goa
The rum brand combined music, global bar takeovers and participatory culture to bring its ‘Do What Moves You' philosophy to life on-ground.
Amlan Pati joins Versuni India
He moves from Samsung Electronics India, where he was general manager – category head, Galaxy S Series.