Marketing
Marico to acquire majority stake in Cosmix in INR 375 crores deal
FMCG major to buy 60% stake in the functional wellness brand; founders to retain balance and continue leading the business.
Publicis launches global campaign to advance its Working With Cancer initiative
New research reinforces the link between work and recovery, inspiring businesses to take renewed action for employees with cancer.
Danube Properties signs Brett Lee as global ambassador
The partnership marks a significant step in strengthening Danube's global brand presence and deepening engagement in international markets.
Hyundai leverages ICC partnership by celebrating fans with Shah Rukh Khan ahead of T20 World Cup
Virat Khullar, head - marketing, Hyundai Motor India, explains the campaign approach, which has a unique CTV aspect to it.
‘We want people to love DLF malls for what we stand for, not just for the stores inside them'
Amrith Gopinath, chief marketing officer, DLF Retail, on how experiences are becoming the new currency of retail performance.
Amritraj Kaur joins Carrefour
She moves from BnC Foods, where she was chief business officer.
WhatsApp tops 'best branding ranking' globally and in India: YouGov
The rankings measure brand health based on impression, quality, value, reputation, satisfaction, and recommendation.
Demand for personal tax reforms remains steady: Kantar Union Budget Survey
Consumer outlook for 2026 reflects measured realism as inflation continues to weigh heavily on spends, with concerns rising to 60% in two years.
Deepa Krishnan joins EAAA Alternatives
She moves from Hyatt Hotels Corporation, where she was head - marketing India and South West Asia.
Forbes Fab-Luxe Residences taps Ritz Media World for its creative and marketing mandate
The mandate spans brand strategy, creative development, digital and performance marketing, launch communications, and sales-led brand assets.