Marketing
'Life is moving too fast, Black Dog Soda wants consumers to savour the pause'
Diageo India's Varun Koorichh on Black Dog's rebrand, its campaign with Emilia Clarke, the Kala Ghoda art installation and more.
Abhijeet Rathor joins Offbeet Media
The appointment aims to strengthen the media and entertainment company's monetisation strategy across content, IPs and platforms.
Godrej Capital launches ‘Pride in Tech' hackathon to advance LGBTQ+ hiring in technology
Receives over 1,200 applications nationwide, reinforcing skills-based evaluation and inclusive, AI-led innovation.
Agami Realty signs Sunil Gavaskar as brand ambassador
The association is aimed at homebuyers who value heritage, permanence, and long-term stature over fleeting trends.
Cars24 unveils new brand identity
Refreshes its logo and brand colour, with a new blue signalling a more present, attentive and human way of showing up for customers.
Complan appoints Vaibhav Sooryavanshi as brand ambassador
Rolls out a campaign featuring Sooryavanshi to highlight this association.
If AI is used to serve the brand and not the user, it could widen the CX gap: David Shulman
As the X Index 2025 report points to a rising impact of CX debt, the Havas CX global CEO outlines where brands may be getting it wrong.
Hell Energy Drink onboards Mohammed Siraj
As a face of the brand, Siraj will feature across Hell Energy Drink's integrated marketing ecosystem.
Suryakumar Yadav backs EM5 as investor and partner
The cricketer joins the homegrown D2C fragrance brand in a strategic partnership to drive cultural relevance and digital-first growth.
Spikes Asia 2026: McDonald's named 'Advertiser of the Year'
The award will be presented to Angelina Villanueva, CMO, Asia business unit, McDonald's, at an awards gala to be held in Singapore on 12 March.