We were in the business of happiness during our darkest phase: Dhimant Bakshi

Imagicaa's CEO and CFO on telling a vulnerable brand story, balancing disclosure, and what hope means in a crisis.

Hero MotoCorp transforms Tibetan prayer flags into portable first-aid kits

Conceptualised by Saatchi & Saatchi India, the initiative functions as a safety solution that bikers can carry with them on their journeys.

Rolls out a campaign with the tagline, ‘No Jhatke, Only Hatke', featuring the wrestler to highlight the association.

Tasked to handle the brand's social media and performance marketing to boost its nationwide presence.

Joins as GM - brand, creative and content.

The account was won post a multi-agency pitch.

He was with the auto company for over 14 years.

In his expanded role, Jain will spearhead boAt's international business strategy, leading market entry and expansion.

The new group brings influencer strategy, creative and tech together on one global platform for luxury and premium brands.

Parker to front the brand's ‘There's an N and an O in every icon' campaign.