‘Healthcare becoming a category at major awards has suddenly got everyone to run towards it'

In conversation with Ogilvy's Kainaz Karmakar and Fundamental's Pallavi Chakravarti.

'Consumers are experiencing great service from hotels and banks - they want the same in healthcare'

In conversation with Rajiv Himmat, director – marketing, PD Hinduja Hospital and Medical Research Centre.

The alliance aims to bridge science-led strategy and large-scale execution with immersive, compliant solutions.

The author states how campaigns need to distinguish between medical need and general body anxiety.

He will work in close collaboration with Amrish Chandan, who also serves as the executive creative director at the agency.

Talwalkar was chief creative officer, Havas Life.

In conversation with Prateek Verma, senior vice president, Tata 1mg.

The offering has been positioned to help and support but not replace medical care.

WPP to handle creative and production, while Publicis extends APAC media business globally.

Joins as chief operating officer.