Pharma and Healthcare
Healthcare is not about user conversions but about the betterment of lives: Vivek Desai
In conversation with Vivek Desai, head- marketing and e-commerce, Roche.
India at Cannes: Medulla Communications
The agency has shared one entry across five categories for this year's Cannes Lions International Festival of Creativity.
Narayana One Health appoints DDB Mudra for creative
The account was won through a multi-agency pitch and will be handled by DDB Mudra’s Bengaluru office.
Panel discussion: Why so serious Pharma?
In conversation with Dr. Vishal Kaushik (MSD), Praful Akali (Medulla), and Chanakya Mishra (Novartis).
Ritu Mittal gets wider mandate at Bayer
The head of marketing and digital for India now gets Bangladesh and Sri Lanka under her remit.
ASCI Annual Report: Healthcare continues to be most-violative sector in advertising
Illegal offshore betting companies follows as the second-most violative category.
IAA and ISA Retrospect and Prospects: Are purpose and transparency the key to success for brands?
Kenvue's Manish Anandani discussed the change in consumer behaviour over time, its implications on brands, and future trends.
Panel discussion: How different is consumer healthcare marketing from consumer marketing?
In conversation with Anand Kumar (Kenvue), Ritu Mittal (Bayer), and Shourov Mukherjee (GSK)
Liqvd Asia wins Peerless Hospital's marketing mandate in Kolkata
The agency intends to leverage its expertise to enhance awareness about the hospital's emergency ward and medical staff.