Narayana One Health appoints DDB Mudra for creative
The account was won through a multi-agency pitch and will be handled by DDB Mudra’s Bengaluru office.
Narayana One Health has announced the appointment of DDB Mudra for its creative and experiential marketing duties.
The mandate focuses on creating a brand identity that reflects the consumers' evolving demands from the healthcare industry and making service offerings more accessible and easier to understand.
The account was won post a multi-agency pitch and will be handled by DDB Mudra’s Bengaluru office.
Ravi Vishwanath, CEO, Narayana One Health, said, “We are on a mission to make healthcare simple, integrated, personalised and friendly. This strategy is new to India and communicating the benefits of our approach is a critical task. We are delighted to partner with DDB Mudra and look forward to their strategic collaboration on this pathbreaking journey.”
Menaka Menon, president and managing partner – growth and strategy, DDB Mudra, said, “With their focus on bringing primary and secondary healthcare closer to the consumer and addressing the many barriers that come in the way of a proactive approach to health, Narayana One Health is here to make a difference to the way healthcare is organised in India. We’re excited about partnering with the team and bringing about a change in the way Indians interact with healthcare.”