Panel discussion: How different is consumer healthcare marketing from consumer marketing?
In conversation with Anand Kumar (Kenvue), Ritu Mittal (Bayer), and Shourov Mukherjee (GSK)
From Left: Riya Sethi, Anand Kumar, Ritu Mittal and Shourov Mukherjee
Manifest organised a panel discussion focusing on the nuances between consumer healthcare marketing and traditional consumer marketing. The panellists comprising Anand Kumar, general marketing manager, baby care, Kenvue; Ritu Mittal, head of marketing and digital, Bayer; and Shourov Mukherjee, commercial lead - adult vaccines, GSK, explored the disparities between consumer healthcare marketing and traditional consumer marketing.
The talk was moderated by Riya Sethi, senior correspondent, Manifest.
View the panel above.