‘Must actively build trust, counter myths, and reinforce the long-term value of global education'

DET's market lead - India, Tara Kapur on scaling a challenger brand and why functional products need emotional storytelling to win.

Marketing in the moment: How AI agents respond to customer signals in real time

The author explores how AI turns fleeting customer signals into real-time, personalised actions, where seconds define conversions and brand relevance.

Publicis Production elevates Varun Shah

To oversee production transformation across the US, UK and France, with delivery routed through global hubs including India.

Micro-drama has a lot of affiliation with what we do on our platform already: Shweta Bajpai

Meta's director - media and entertainment (India) explains how the category is evolving and the opportunities in the segment.

ad:tech 2026: 'The ‘chief AI officer' sounds like a lovely title, but won't hold up in the future'

Marketing leaders closed the summit with a sharp reality check on AI, brand-building and why courage still matters more than algorithms.

Crocs taps KL Rahul to anchor ‘Play Hard. Rest Easy.'

Marks the first time an Indian athlete takes on the role of global brand ambassador for the footwear label.

BHIM Payments app names MS Dhoni as brand ambassador

The association marks a strategic step in the app's next phase of growth focused on scale, inclusion, and long-term user confidence.

ad:tech 2026: 'An incorrect 10-minute delivery is worse than a correct 12-minute one'

Panellists highlight how q-comm is evolving beyond speed into a high-intent, behaviour-driven ecosystem built on relevance and consistency.

In India, sports has a strong cultural connection and athletes are widely respected: Nidhi Rastogi

Uniqlo's marketing director discusses the brand's recent collaboration with Jasprit Bumrah, role of celebrity ambassadors and more...

Audi India names Wondrlab as brand communication partner

The account was won post a multi-agency pitch.