Marketing
Pepsi partners with Ahaan Panday and Aneet Padda
To highlight the association, the brand has rolled out a campaign featuring the actors.
Marriott Bonvoy, Swiggy partner to turn everyday orders into loyalty rewards
Users will earn Marriott Bonvoy points across Swiggy's food delivery, q-comm and dining services, extending travel rewards into spending.
Yes Bank appoints Vinay Muralidhar Tonse
The former SBI managing director will take charge on 6 April, succeeding Prashant Kumar after RBI approval.
True satisfaction comes from doing good for the broader ecosystem, not just profits: Piruz Khambatta
Rasna International's chairperson on its summer campaign, choosing Rakul Preet Singh, nutrition-led differentiation and scaling Jumpin.
Malaika Arora launches Maejoy, a lifestyle-first accessories brand
Co-created with Exceed Entertainment and Myntra Jabong India, the brand debuts with handbags and lab-grown diamond jewellery.
Rakul Preet Singh and Jackky Bhagnani launch easyGym, 5àsec and Blenz Coffee in India
The global fitness, textile care and café brands, enter the country through a franchise-led expansion in partnership with Invision Brands.
Capio Interactive bags integrated marketing mandate for Silverstorm Parks & Resorts
The mandate is expected to roll out in phases, integrating brand development with marketing execution to support their expansion plans.
Cleartrip appoints Pallavi Saxena
She moves from Flipkart after a stint of 12 years.
Anybody can sell jewellery; how we make consumers feel is what differentiates us: Shyamala Ramanan
Mia by Tanishq's business head outlines the brand's Gen Z playbook, inclusive positioning and omnichannel push beyond metros.
Sania Mirza joins The Derma Co. as brand ambassador
Rolls out a campaign, featuring Mirza, to highlight its association.