Hell Energy Drink signs Renuka Singh Thakur

Hell Energy Drink has announced the appointment of cricketer Renuka Singh Thakur as the face of the brand in India.

With this association, the brand has also launched its Zero range in India, marking a significant milestone in the brand’s journey to expand its portfolio and cater to evolving consumer preferences.

Thakur officially unveiled the Hell Zero White Peach, highlighting the synergy between sports and the everyday choices consumers make. 

Known for her pace, discipline, and consistency on the cricket field, Renuka embodies the spirit of determination that defines Hell Energy Drink. 

Thakur will also feature in upcoming marketing campaigns and brand initiatives, further strengthening the brand's connect with sports enthusiasts and consumers across the country.    With this launch, the brand reinforces its commitment to innovation and consumer-centric growth in India. The Hell Zero range represents a new chapter for the brand, catering to a new generation of consumers who seek other choices without sacrificing taste or enjoyment.

Unnikannan Gangadharan, director, Hell Energy, said, “The launch of our Zero variant is a strategic milestone as we continue to strengthen our portfolio in India in line with the growing demand for better alternatives among consumers. At the same time, we are delighted to welcome Renuka Singh Thakur as the face of Hell Energy Drink in India. Her commitment to excellence and performance perfectly aligns with our brand ethos, making this association both relevant and impactful.”