Marketing
Darshana Shah exits Aditya Birla Capital
She was the chief marketing officer.
boAt elevates Vedansh K
He was head - marketing.
Kurlon names Tonic Worldwide as its digital marketing partner
The account was won following a multi-agency pitch and will be managed out of Tonic Worldwide's Delhi office.
Vogue Eyewear appoints Kriti Sanon as its brand ambassador
As a part of this collaboration, the brand has rolled out a campaign which is conceptualised by Network Advertising.
Ekta Kapoor backs Ekatra Jewels as investor
The producer and entrepreneur enters the jewellery sector as the brand expands its presence in India's growing lab-grown diamond market.
Duolingo English Test names Divya Rao as marketing lead
Previously, she led film and series marketing at Netflix.
JW Marriott signs Aishwarya Rai Bachchan as a global brand ambassador
Bachchan will be featured across international brand campaigns and storytelling spanning film, print, and digital platforms.
Opinion: Market leaders don't die of competition, they die of denial
The author discusses why organisations often fail to adapt to change and risk losing relevance over time.
Shilpa Shetty Kundra invests in premium kids' lifestyle brand Rosada
The investment marks the brand's first external funding round and will support expansion across categories and markets.
BigTrunk Communications bags national digital and social media mandate for Velvex
The partnership aims to strengthen the lubricant brand's engagement and build on it's IPL partnership with Lucknow Super Giants.