Advertising, 04 Dec 2024

Picture Courtesy: Artem Podrez from Pexels

04 Dec 2024 4:01 PM

Algorithmically enabled ad spend estimated to reach 79% in 2027: Dentsu report

Digital is expected to remain the fastest-growing channel in 2025 with a projected increase of 9.2%, as per the report.
Bhawika Chhabra

04 Dec 2024 9:51 AM

Manifesting long term client-agency partnerships to create long term brand thinking: Bhawika Chhabra

Toaster's managing director shares the biggest development of 2024 along with one thing she's manifesting for 2025.

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Blast is a European-based esports entertainment company

02 Apr 2025 11:57 AM

Reliance and Blast form JV to create IPs for the Indian market
The agency aims to redefine Ather Energy’s communication strategies by leveraging influencer-driven content to strengthen brand affinity and audience engagement.

02 Apr 2025 11:34 AM

Ather Energy assigns its influncer marketing duties to Hypothesis by OML
Brands tapping influencers are winning consumers, says iCubesWire IPL Survey

02 Apr 2025 11:31 AM

Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey
Sunita Mohanty

02 Apr 2025 11:23 AM

Sunita Mohanty joins upGrad Enterprise

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The program runs between 27 September and 1 October 2025.

12 Mar 2025 11:29 PM

Creative LIAisons 2025: Manifest competition revealed
Sakshi Choudhary

12 Mar 2025 9:18 AM

'Workplaces typically use a woman leader as a shield to talk about diversity'
WoMen's Football' by Marcel Paris for Orange was the most awarded creative campaign

11 Mar 2025 9:52 AM

India drops one place among top ten most awarded for creativity: Warc
Malishka Mendonsa

05 Mar 2025 10:21 AM

Passion is not about gender, it is about thought and evolution: Malishka Mendonsa

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