Sports

Malaysian AIrlines X Mumbai Indians

14 Jan 2026 4:12 PM

Malaysia Airlines partners with Mumbai Indians

Becomes the associate sponsor and official global airline partner.

Advertising

Martina Suess Cromer

14 Jan 2026 10:58 AM

Martina Suess Cromer moves on from FCB Global

Was serving as the global communications officer.

PR

Shivani Sharma

13 Jan 2026 4:59 PM

Shivani Sharma joins PRable Global

She moves from Weber Shandwick, where she was account director.

Media

Implemented in partnership with Graphiti Studios, the initiative brings together India's innovation and creative ecosystems to promote socially relevant innovation through storytelling and hands-on skilling.

13 Jan 2026 4:51 PM

PSA and MIB collaborate with Netflix on skilling initiative ‘inspiring innovators'

For this, eight short films created under the initiative highlight India's innovation ecosystem.

Campaigns

Tata Capital's ‘Zidd Tarakki Ki' campaign.

13 Jan 2026 2:51 PM

Tata Capital teams up with Shubman Gill to spotlight the determination powering India's aspirations

The campaign consists of six ad films. 

Digital

The agency's mandate includes storytelling, digital presence, and market-facing initiatives.

13 Jan 2026 1:48 PM

OneXtel appoints Sparkt to handle strategic brand and communications

The account was won post a multi-agency pitch.

Marketing

The merger brings together Ykone's global network, its Indian agency BarCode, which it acquired in 2024, and Mirror Mirror's creative and production expertise into a single operating ecosystem. 

13 Jan 2026 11:29 AM

Ykone, BarCode and Mirror Mirror merge to form ‘One'

The new group brings influencer strategy, creative and tech together on one global platform for luxury and premium brands.

Campaigns

Indriya's bridal campaign

13 Jan 2026 11:28 AM

Aditi Rao Hydari and Indriya turn the spotlight on bridal self-love

Conceptualised by Ogilvy, the campaign captures the essence of a bride's emotions moments before her wedding.

Digital

CVL Srinivas

13 Jan 2026 11:09 AM

WPP India's CVL Srinivas announces retirement

He will be stepping down from his role of country manager on 31 March.

Marketing

Sarah Jessica Parker

13 Jan 2026 11:02 AM

Tanqueray's signs Sarah Jessica Parker as global ambassador

Parker to front the brand's ‘There's an N and an O in every icon' campaign.

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