Marketing

Suryakumar Yadav

05 Feb 2026 2:06 PM

Suryakumar Yadav backs EM5 as investor and partner

The cricketer joins the homegrown D2C fragrance brand in a strategic partnership to drive cultural relevance and digital-first growth. 

Marketing

Founded in 2019 by husband-wife duo Vibha Harish and Soorya Jagadish, Cosmix focuses on vegan and gut-friendly formulations, guided by a root-cause approach to wellness and sustainable sourcing practices. 

04 Feb 2026 11:01 PM

Marico to acquire majority stake in Cosmix in INR 375 crores deal

FMCG major to buy 60% stake in the functional wellness brand; founders to retain balance and continue leading the business.

Advertising

Megha Verma

04 Feb 2026 10:45 PM

Megha Verma exits WPP Media

She served as client partner – digital for over six years.

Digital

Drawing from nearly 6.2 million searches and close to 28 million social media interactions between January 2024 and December 2025, the report offers a data-led view of how education brands and learners are evolving.

04 Feb 2026 4:41 PM

Engagement around AI courses crossed 6,70,000 interactions on Instagram: Report

Tonic Worldwide's latest report shows how social media, AI, and employability pressures are reshaping education and career readiness.

Digital

CreatorOps also scans creative material for potential legal or brand compliance risks before filming begins, helping prevent costly reshoots and revisions.

04 Feb 2026 4:23 PM

iCubesWire launches CreatorOps

The MarTech firm's new system centralises workflows, automates approvals, and reduces operational bottlenecks in influencer marketing.

Digital

Vasuta Agarwal

04 Feb 2026 4:19 PM

Gnani.ai appoints Vasuta Agarwal

She moves from InMobi after a stint of 13 years.

Media

Netflix completes 10 years in India

04 Feb 2026 11:27 AM

'Success in India comes from listening very closely to the diverse audience'

Netflix India's vice-president - content, Monika Shergill, reflects on the platform's decade-long journey and its vision for 2026.

Advertising

Dinshaw's 'Dildaar Dinshaw's' campaign.

04 Feb 2026 11:18 AM

Dinshaw's faces off with grandmothers in a rap battle of generosity

Conceptualised by The Womb, the campaign consists of three ad films.

Campaigns

Apollo Tyres campaign 'Har Safar Mein Dum Hai'

04 Feb 2026 11:01 AM

Apollo Tyres drives into familiar territory with a rousing ode to Indian cricket

The campaign features Sachin Tendulkar alongside team India cricketers Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill, and Arshdeep Singh.

Advertising

Aditya Kanthy

04 Feb 2026 10:42 AM

Didn't want duplication of non-client-facing roles: Aditya Kanthy

Omnicom Advertising India's president and MD, discusses insecurities among staff about layoffs and reporting structures, and more...

Subscribe

* indicates required