Advertising

Left to right: Zacharia James, Rishi Seth and Girish Balachandran

10 Feb 2026 4:09 PM

On Purpose brings in Zacharia James and Rishi Seth to drive next phase of growth

Seasoned communications leaders make strategic investments to strengthen leadership depth and scale purpose-led consulting operations.

Digital

The company filed its Draft Red Herring Prospectus (DRHP) in July for a proposed public market listing, marking a key milestone in its transition into a scalable, platform-led marketing and analytics enterprise.

10 Feb 2026 2:54 PM

Investors Mukul Agrawal and Sunil Singhania back Yaap Digital ahead of proposed IPO

Strategic investment signals strong institutional confidence in the company's AI-led marketing intelligence platform.

Marketing

Abhijeet Rathor

10 Feb 2026 11:45 AM

Abhijeet Rathor joins Offbeet Media

The appointment aims to strengthen the media and entertainment company's monetisation strategy across content, IPs and platforms.

Digital

Ideas under the new framework are shaped by platform behaviour, creator formats, and algorithmic realities, allowing brands to participate meaningfully in internet culture.

10 Feb 2026 11:35 AM

Dentsu Creative Isobar reorients social marketing with ‘New-Age Social' framework

The initiative positions social media as a culture-led, creator-driven growth engine for brands.

Advertising

The agency's new leadership team for North & East.

10 Feb 2026 11:14 AM

Madison Media appoints Vishal Kumar, Ambica Chaudhary and Akanksha Panwar

Aims to reinforce its leadership bench in the North and East region with these appointments.

Marketing

Pride in Tech is part of the company's broader diversity-focused hiring efforts, alongside initiatives such as Qnity, Pride Capital, Pride Path, Inclusion 3.0 and the BeYou Internship programme.

09 Feb 2026 11:19 PM

Godrej Capital launches ‘Pride in Tech' hackathon to advance LGBTQ+ hiring in technology

Receives over 1,200 applications nationwide, reinforcing skills-based evaluation and inclusive, AI-led innovation.

Marketing

Agami Realty with  Sunil Gavaskar

09 Feb 2026 7:59 PM

Agami Realty signs Sunil Gavaskar as brand ambassador

The association is aimed at homebuyers who value heritage, permanence, and long-term stature over fleeting trends.

Marketing

Cars24's refreshed brand identity

09 Feb 2026 6:54 PM

Cars24 unveils new brand identity

Refreshes its logo and brand colour, with a new blue signalling a more present, attentive and human way of showing up for customers.

Marketing

Vaibhav Sooryavanshi

09 Feb 2026 2:30 PM

Complan appoints Vaibhav Sooryavanshi as brand ambassador

Rolls out a campaign featuring Sooryavanshi to highlight this association.

Digital

Ikea's refreshed brand positioning: It all starts at home

09 Feb 2026 11:55 AM

'Home is where dreams are evolving, taking shape and coming true'

We caught up with Ikea's Adosh Sharma and Nivedeeta Moirangthem on the refreshed brand identity, the shift in consumer behaviour, and more.

Subscribe

* indicates required