Marketing

Loca Loka's '100 or Nothing' campaign.

03 Dec 2025 8:10 PM

India gets its first shot of Loca Loka, a tequila brewed in craft, culture and rebellion

The tequila brand rolls out its debut India campaign, conceptualised in-house.

Campaigns

The #F1SoundsLikeSting campaign.

03 Dec 2025 7:19 PM

Mercedes-AMG Petronas F1 marks its Sting partnership by igniting the Silver Arrow on track

The F1 team has rolled out a campaign spotlighting its new partnership with PepsiCo's energy drink brand, which kicks off next year.

Digital

In a world full of uncertainty, misinformation, fraud, noise, and distraction, the study shows that people gravitate to platforms that offer clarity, identity, and safety.

03 Dec 2025 4:28 PM

400 million urban users shift toward identity-led, high-intent digital behaviour: Truecaller report

The study analysing passive mobile behaviour shows how identity, trust and verification are reshaping India's urban attention economy.

Marketing

Goodies Narayanan

03 Dec 2025 3:57 PM

Bacardi India appoints Goodies Narayanan

She moves from Coursera, where she was vice president, head - international marketing, revenue, and growth.

Marketing

Arun Kumar Rajendran

03 Dec 2025 1:39 PM

Arun Kumar Rajendran joins Flam

Moves from ITILITE, where he was head - marketing and demand generation.

Advertising

InCred Money and WPP Media

03 Dec 2025 1:14 PM

InCred Money appoints WPP Media for its performance marketing duties

The agency will lead the brand's full-funnel marketing strategy from Mumbai.

Marketing

 Ishaan Khatter for Eume

03 Dec 2025 12:10 PM

Eume signs Ishaan Khatter as its brand ambassador

As per the brand, Khatter's dynamic spirit, thoughtful individuality, and rooted creative identity mirrors its core. 

Campaigns

Flipkart's  Buy Buy 2025 sale campaign

03 Dec 2025 11:07 AM

Flipkart lightens the mood after a chaotic year

Conceptualised by Leo, the campaign comprises a film.

Marketing

The code comes into effect on 1 April

03 Dec 2025 10:45 AM

Market Research Society of India adopts global ICC/ESOMAR 2025 code 

The code takes into consideration the increasing use of AI among other factors, and the need for high levels of trust in market research.

Privé

Both the brands are based in Milan

03 Dec 2025 10:34 AM

Prada completes Versace acqusition

The deal was valued around USD 1.4 billion.

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