Advertising

A screenshot from Colgate's ‘Indianis Dentris’ campaign.

02 Apr 2025 10:16 PM

Colgate's 'mystery flower' makes India rethink its toothbrush habits

Conceptualised by Ogilvy, the campaign comprises an ad film. 

Media

This offering is also available as an add-on subscription in the US, Australia, New Zealand, Canada, and other territories in Europe and Latin America. 

02 Apr 2025 3:50 PM

Prime Video launches Apple TV+ as an add-on subscription in India

Prime members who subscribe to Apple TV+ through Prime Video will be able to stream exclusive shows and movies with new releases weekly.

Marketing

Charu Budhiraja

02 Apr 2025 1:28 PM

Charu Budhiraja joins Edstead

Moves from Warner Bros Discovery where she was creative head. 

Sports Marketing

Blast is a European-based esports entertainment company

02 Apr 2025 11:57 AM

Reliance and Blast form JV to create IPs for the Indian market

Blast works with the likes of Epic Games, Krafton and Riot Games among others to create global esports properties.

Digital

The account was won post a multi-agency pitch.

02 Apr 2025 11:34 AM

Ather Energy assigns its influncer marketing duties to Hypothesis by OML

The mandate encompasses creator-first content marketing solutions across social and video streaming platforms.

Sports Marketing

Brands tapping influencers are winning consumers, says iCubesWire IPL Survey

02 Apr 2025 11:31 AM

Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey

The survey deciphers what drives recall, trust, engagement and purchasing decisions during the cricketing event in India.

Marketing

Sunita Mohanty

02 Apr 2025 11:23 AM

Sunita Mohanty joins upGrad Enterprise

She moves from SAP India, where she was head - Cloud Success Services.

Campaigns

Myntra's 'Fashion with Caution' campaign

02 Apr 2025 10:12 AM

Myntra makes Ranbir Kapoor and Tripti Dimri issue a public apology

Conceptualised by Tilt Brand Solutions, the campaign comprises two films.

Sports Marketing

Venkateswaran Subramanian (Raja)

01 Apr 2025 6:52 PM

Venkateswaran Subramanian (Raja) teams up with Society Tea 

Raja will sport the Society Tea logo on his waistcoat, symbolising a bond that goes beyond sponsorship. 

Advertising

Bindu and PivotRoots logos

01 Apr 2025 6:49 PM

PivotRoots bags digital mandate of Bindu Jeera drink

Account won without a multi-agency pitch process.

Latest Stories

4700BC's latest campaign

02 Apr 2025 11:11 PM

BlinkIt fulfills Navjot Singh Sidhu's game-time cravings of 4700BC
A screenshot from Colgate's ‘Indianis Dentris’ campaign.

02 Apr 2025 10:16 PM

Colgate's 'mystery flower' makes India rethink its toothbrush habits
This offering is also available as an add-on subscription in the US, Australia, New Zealand, Canada, and other territories in Europe and Latin America. 

02 Apr 2025 3:50 PM

Prime Video launches Apple TV+ as an add-on subscription in India
Charu Budhiraja

02 Apr 2025 1:28 PM

Charu Budhiraja joins Edstead

Most Read

The program runs between 27 September and 1 October 2025.

12 Mar 2025 11:29 PM

Creative LIAisons 2025: Manifest competition revealed
Sakshi Choudhary

12 Mar 2025 9:18 AM

'Workplaces typically use a woman leader as a shield to talk about diversity'
WoMen's Football' by Marcel Paris for Orange was the most awarded creative campaign

11 Mar 2025 9:52 AM

India drops one place among top ten most awarded for creativity: Warc
Malishka Mendonsa

05 Mar 2025 10:21 AM

Passion is not about gender, it is about thought and evolution: Malishka Mendonsa

Subscribe

* indicates required
Mathrubhumi Group bags the advertiser of the year award

11 Dec 2024 11:24 AM

Images from the Pepper Creative Awards 2024
Image from the event

05 Sep 2024 12:00 PM

Pictures from India's Next Top 10 Directors
From left: Raahil Chopra (founder and editor Manifest), Ajit Agarkar (former Indian cricketer and head of selection committee of the BCCI) and Adv Ashish Shelar (treasurer of the BCCI)

19 Apr 2024 11:39 AM

Pictures from the launch party of Manifest
The three trophies.

22 Jul 2024 11:56 AM

Pictures from the White Collar Pro Panja League
BlinkIt fulfills Navjot Singh Sidhu's game-time cravings of 4700BC

02 Apr 2025 11:11 PM

BlinkIt fulfills Navjot Singh Sidhu's game-time cravings of 4700BC
Myntra makes Ranbir Kapoor and Tripti Dimri issue a public apology

02 Apr 2025 10:12 AM

Myntra makes Ranbir Kapoor and Tripti Dimri issue a public apology
Alia Bhatt and Ranveer Singh take a nostalgic trip with MakeMyTrip

01 Apr 2025 10:17 PM

Alia Bhatt and Ranveer Singh take a nostalgic trip with MakeMyTrip
MG positions Astor as the 'blockbuster SUV'

01 Apr 2025 9:59 AM

MG positions Astor as the 'blockbuster SUV'
Diljit Dosanjh moves through life effortlessly with Levi's

28 Mar 2025 9:45 AM

Diljit Dosanjh moves through life effortlessly with Levi's
Jaquar’s fittings craft a sanctuary of indulgent privacy

28 Mar 2025 1:08 AM

Jaquar’s fittings craft a sanctuary of indulgent privacy