Media

Bayer X WPP Media

08 Oct 2025 12:51 PM

EssenceMediacom retains media mandate for Bayer Consumer Health

The agency will continue managing the integrated media mandate for the brand across South Asia, following a global review.

Marketing

Samantha Ruth Prabhu

08 Oct 2025 10:59 AM

Samantha Ruth Prabhu is now the face of Joyalukkas

The association will soon come alive through an integrated global campaign featuring Prabhu.

Campaigns

L'Oréal Paris' 'Mujh Mein Hai Diwali' campaign

08 Oct 2025 12:45 AM

L'Oréal Paris and Alia Bhatt urge women to celebrate the light within

Conceptualised by McCann Worldgroup, the campaign comprises a film.

Marketing

For brands, MNY Look Studio shows how AR can create immersive, culturally relevant campaigns that engage consumers on social platforms while driving commercial impact.

07 Oct 2025 3:22 PM

Maybelline New York and Snapchat launch ‘MNY Look Studio' to redefine festive beauty in India

The AR-powered experience lets users explore, experiment, and share personalised makeup looks inspired by Indian festivals.

Campaigns

Vivo rolls out another leg of its #JoyOfHomecoming campaign.

07 Oct 2025 12:56 PM

Vivo shines a light on togetherness, promises, and homecoming

Conceptualised by FCB India, the campaign comprises an ad film.

Advertising

Anupama Ramaswamy

07 Oct 2025 11:45 AM

I don't want to be seen as a vendor to my client: Anupama Ramaswamy

Havas Creative India's MD and CCO shares her vision for a fearless, trust-driven agency rooted in long-term client partnerships, and more.

Campaigns

Asian Paints #HarGharBlue campaign

07 Oct 2025 10:29 AM

Asian Paints celebrates India's women cricketers with ‘Meri Wali Blue'

Conceptualised by FCB Kinnect, the campaign brings a new shade of pride to cricket, drawing from the brand's 'Har Ghar Blue' insight.

Marketing

The husband-wife duo aim to showcase the emirate's culture, attractions, and experiences. Singh has been Experience Abu Dhabi's brand ambassador since 2023.

07 Oct 2025 1:06 AM

Deepika Padukone joins Ranveer Singh as brand ambassador for Experience Abu Dhabi

Padukone will be featured in upcoming campaigns showcasing the emirate's experiences and Diwali offerings.

Digital

However, the report cautions brands to combine AI with human oversight.

07 Oct 2025 12:51 AM

AI-related searches hit 654 million ahead of the 2025 festive season: GIPSI's GRWAi Report

The study highlights how AI is reshaping celebration, commerce, and creativity across India.

Marketing

Pantaloons onboards Samantha Ruth Prabhu as its first-ever brand ambassador

06 Oct 2025 3:53 PM

Pantaloons names Samantha Ruth Prabhu as brand ambassador

Unveils festive campaign ‘Spark Your Imagination' featuring the actor.

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