Campaigns

Axis Bank's #MotherTonguelish campaign.

23 Feb 2026 11:14 AM

Axis Bank invests in linguistic diversity

Conceptualised by Curatavity, the campaign consists of an ad film.

Campaigns

Goel TMT's Band Baaja Bitiya campaign

20 Feb 2026 11:34 AM

Goel TMT redefines strength as a father's unwavering support

Conceptualised by Wisteria, the campaign ‘Band Baaja Bitiya' comprises a film starring Gajraj Rao that challenges societal conditioning.

Advertising

A total of 55 acquisitions were made in 2025

20 Feb 2026 11:31 AM

Publicis Groupe and Havas lead marcom acquisition count in 2025

The French-based holding companies made 11 acquisitions each during the year, according to COMvergence's ‘Marcom Acquisition' report.

Digital

Users can upload any product image, choose from curated templates such as studio or lifestyle settings, or opt for automated suggestions.

20 Feb 2026 11:16 AM

Google Labs launches ‘photoshoot' feature in Pomelli

Aims to help SMBs create studio-quality marketing visuals for free.

Advertising

Dalbir Singh continues his diary for Manifest.

20 Feb 2026 11:03 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films learns the hard way that in cut-throat bidding, losing can cost the entire film.

Pharma and Healthcare

Amrish Chandan (left) and Anindya Banerjee

19 Feb 2026 10:23 PM

Medulla Communications appoints Anindya Banerjee

He will work in close collaboration with Amrish Chandan, who also serves as the executive creative director at the agency.

Advertising

Enormous X Bombay Shaving Company

19 Feb 2026 5:04 PM

Enormous bags creative mandate for Bombay Shaving Company

The mandate includes integrated creative duties across key categories for the brand to lead digital and campaign storytelling.

Media

As part of the expansion, the company has secured a Multi-Channel Network (MCN) licence and onboarded more than 350 channels into its syndication ecosystem.

19 Feb 2026 3:36 PM

Zee Entertainment scales syndication business with global partnerships

The new vertical-format, dubbed and audio adaptations aim to drive expanded monetisation across digital and international markets.

Digital

Tata Sons' N Chandrasekaran (left) and OpenAI's Sam Altman

19 Feb 2026 3:22 PM

Tata Group partners with OpenAI to accelerate AI Transformation in India and globally

The collaboration spans enterprise innovation, AI infrastructure, industry solutions, and social impact initiatives.

Media

The experience also extends to live sports, where users can conversationally access key moments, scores, and player highlights.

19 Feb 2026 3:09 PM

JioHotstar launches ChatGPT-powered conversational streaming experience in India

The partnership with OpenAI introduces multilingual voice and text discovery to transform how audiences explore content.

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