Advertising

A screenshot from Colgate's ‘Indianis Dentris’ campaign.

02 Apr 2025 10:16 PM

Colgate's 'mystery flower' makes India rethink its toothbrush habits

Conceptualised by Ogilvy, the campaign comprises an ad film. 

Media

This offering is also available as an add-on subscription in the US, Australia, New Zealand, Canada, and other territories in Europe and Latin America. 

02 Apr 2025 3:50 PM

Prime Video launches Apple TV+ as an add-on subscription in India

Prime members who subscribe to Apple TV+ through Prime Video will be able to stream exclusive shows and movies with new releases weekly.

Marketing

Charu Budhiraja

02 Apr 2025 1:28 PM

Charu Budhiraja joins Edstead

Moves from Warner Bros Discovery where she was creative head. 

Sports Marketing

Blast is a European-based esports entertainment company

02 Apr 2025 11:57 AM

Reliance and Blast form JV to create IPs for the Indian market

Blast works with the likes of Epic Games, Krafton and Riot Games among others to create global esports properties.

Digital

The account was won post a multi-agency pitch.

02 Apr 2025 11:34 AM

Ather Energy assigns its influncer marketing duties to Hypothesis by OML

The mandate encompasses creator-first content marketing solutions across social and video streaming platforms.

Sports Marketing

Brands tapping influencers are winning consumers, says iCubesWire IPL Survey

02 Apr 2025 11:31 AM

Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey

The survey deciphers what drives recall, trust, engagement and purchasing decisions during the cricketing event in India.

Marketing

Sunita Mohanty

02 Apr 2025 11:23 AM

Sunita Mohanty joins upGrad Enterprise

She moves from SAP India, where she was head - Cloud Success Services.

Campaigns

Myntra's 'Fashion with Caution' campaign

02 Apr 2025 10:12 AM

Myntra makes Ranbir Kapoor and Tripti Dimri issue a public apology

Conceptualised by Tilt Brand Solutions, the campaign comprises two films.

Sports Marketing

Venkateswaran Subramanian (Raja)

01 Apr 2025 6:52 PM

Venkateswaran Subramanian (Raja) teams up with Society Tea 

Raja will sport the Society Tea logo on his waistcoat, symbolising a bond that goes beyond sponsorship. 

Advertising

Bindu and PivotRoots logos

01 Apr 2025 6:49 PM

PivotRoots bags digital mandate of Bindu Jeera drink

Account won without a multi-agency pitch process.

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