Marketing

Sara Ali Khan

19 Nov 2024 4:10 PM

Sara Ali Khan is now Airbnb’s wellness and yoga retreat host 

The brand will be rolling out a campaign featuring Khan to highlight this association. 

Media

Picture courtesy: Ashneer Grover's social media handle

19 Nov 2024 3:36 PM

Ashneer Grover 'clarifies' Salman Khan meeting stance through social media post

The former MD of BharatPe was called out by the actor on his ‘doglapan’ during his appearance on Bigg Boss.

Sports Marketing

Neha Kandalgaonkar

19 Nov 2024 2:43 PM

Procam International elevates Neha Kandalgaonkar

Was head - media and PR.

Sports Marketing

Chintan Jhaveri

19 Nov 2024 8:52 AM

ITW Catalyst gets a brand refresh

To be led by Chintan Jhaveri.

Campaigns

Smirnoff's 'Go Off' campaign to introduce Troye Sivan as its 'global chief vibes officer'

19 Nov 2024 1:09 AM

Smirnoff lets Troye Sivan 'go off' at a press event as he embraces his 'chief vibes officer' role

Through an ad film conceptualised by McCann New York, the vodka brand highlights its global multi-year association with the singer.

Marketing

Sandeep Tanwani

18 Nov 2024 12:57 PM

Sandeep Tanwani joins Pidilite after 21-year stint with HUL

Takes over from Manish Dubey, who has been named chief business officer for Fevicol.

Media

The spilt milk could be erased using water.

18 Nov 2024 11:58 AM

Flipkart Minutes takes to print to showcase 'doodh ka doodh, paani ka paani'

Leo Burnett conceptualised the print innovation that appeared in The Times of India and Hindustan Times.

Media

Abhishek Karnani

18 Nov 2024 11:50 AM

Print cites 2019 figures, while other media track data down to the previous day: Abhishek Karnani

The Free Press Journal's owner and director discusses the 96-year-old publication’s efforts to balance its print and digital offerings.

Sports Marketing

Amitabh Bhattacharya

18 Nov 2024 11:04 AM

Opinion: Why Indian sports communication needs a cultural reboot

The author discusses how communication about sports in India often fails to bring out culture and identity.

Sports Marketing

David Warner (left) and Harish Bisam

18 Nov 2024 11:01 AM

Quick Vitals appoints David Warner as wellness ambassador

Warner will advocate for the brand's mission to empower people in India to take charge of their health with actionable insights.

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