Campaigns

Casio's 'Back to the Future' campaign.

16 Oct 2025 5:16 PM

Casio goes 'Back To The Future' to bring back the Great Scott

The campaign, consisting of an ad film, celebrates the movie 'Back to the Future's' 40th anniversary.

Sports

It will be played over 80 overs, two innings of 20 overs each, with scores carried forward across innings like Test cricket.

16 Oct 2025 5:16 PM

One One Six Network announces launch of Test Twenty

AB de Villiers, Sir Clive Lloyd, Matthew Hayden, and Harbhajan Singh are part of the advisory board. 

Marketing

Sunainika Singh

16 Oct 2025 2:58 PM

Sunainika Singh joins The Coca-Cola Company

Moves from Mondelez International, where she was marketing director - biscuits and bakes.

Digital

Deepika Padukone

16 Oct 2025 2:49 PM

Deepika Padukone becomes the voice of Meta AI across six countries

The partnership makes Padukone the first Indian and among the earliest global stars to lend their voice to an AI assistant.

Digital

The incubator will bring together a curated group of emerging creators from across India, providing them with mentorship, access, and tools to craft standout beauty content across categories like makeup, skincare, and fragrance.

16 Oct 2025 1:43 PM

Nykaa and Snapchat unveil India's first Gen Z beauty creator incubator

The program aims to blend content, culture, and community to shape the next generation of beauty influence.

Advertising

Smriti Tewari

16 Oct 2025 11:18 AM

Smriti Tewari joins Infectious Advertising

Joins from VML where she was AVP.

Privé

The store brings together more than 250 luxury and designer brands, alongside personal styling, private lounges, concierge services, and curated cultural programs aimed at deepening customer engagement.

16 Oct 2025 11:06 AM

Galeries Lafayette to open doors in India with Aditya Birla Group

The debut flagship in Mumbai's Kala Ghoda will bring global fashion, beauty, and experiential retail to India.

Campaigns

Tata Play's ‘Samajhdar Bano, Tata Play Lagao,' campaign

16 Oct 2025 10:30 AM

Tata Play brings on a donkey and an owl to show the way to smarter viewing

Conceptualised by Ogilvy, the Gen-AI-enabled campaign comprises four films.

Campaigns

HDFC Securities' Invest Rights' 'Ye hai invest karne ka ek tareeka, aur ye hai InvestRight' campaign.

15 Oct 2025 2:32 PM

HDFC Securities' InvestRight shows how smarter tech makes investing effortless

Conceptualised by Steve Priya, the campaign comprises an ad film.

Advertising

People Home Finance's logo

15 Oct 2025 11:52 AM

Underdog crafts People Home Finance's brand identity

Part of Weaver Services, People Home Finance, aims to transition into a warmer, more inclusive avatar.

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