Advertising

Shamima Pereira (left) and Sonia Kumar

28 Apr 2026 10:37 AM

Shamima Pereira and Sonia Kumar join tgthr

The duo join from The Womb and DDB Mudra Group respectively.

22feet will shape Jack Daniel's route-to-relevance in India through culturally attuned communication, content and design across touchpoints.

27 Apr 2026 3:45 PM

Jack Daniel's assigns its integrated creative duties to 22feet

The account was won following a multi-agency pitch.

The Hindu's digital campaign

27 Apr 2026 11:39 AM

The Hindu marks its change of address with a powerful message

The digital campaign uses a routine announcement to subtly reinforce the publication's 147-year legacy of integrity.

Godrej Industries' new brand identity

24 Apr 2026 6:53 PM

Godrej Industries clarifies its stance on new brand identity

States that resemblance in the category of geometric logos is not just common, but 'is found across many brands and logos.'

Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode

The author writes about how she looks at life the same way she looks at advertising copy, and whether that's good or bad for her.

Dalbir Singh continues his diary for Manifest.

24 Apr 2026 11:24 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films captures a pitch room where the 'final film' exposes budget shortcuts and creative compromise.

The agency will support the brand's growth through integrated, insight-led media solutions.

23 Apr 2026 10:20 AM

Wavemaker retains its integrated media duties for Red Bull India

The agency has been handling the mandate since 2009. 

Yuichi Toyoda

23 Apr 2026 9:30 AM

'What doesn't work gets reshaped fast in India, and this may be rooted in jugaad'

Yuichi Toyoda, CEO, dentsu APAC, explains why he and the network are extremely bullish about the Indian market.

E-comm drives CTV ads in first 22 matches of IPL 2026

22 Apr 2026 11:38 AM

IPL 2026: E-comm dominates CTV ad spend at 35%

Among Advertisers, Star India (JioHotstar) leads on CTV and Google tops Linear TV for the first 22 matches of the season, as per TAM data.

Sir Martin Sorrell

22 Apr 2026 9:28 AM

'Have never seen India so vibrant and energetic'

Sir Martin Sorrell, executive chairperson, S4Capital, explains why he is enthusiastic about the Indian market.

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