Advertising

Auto advertising on TV slumped YoY, as per TAM AdEx

02 Apr 2026 11:37 AM

Auto advertising on TV slumps nearly 21% in 2025: TAM AdEx

Print grew 9%, while digital ad impressions doubled, signalling a decisive shift in the auto media mix.
Roma Singhal

01 Apr 2026 11:08 AM

Opinion: The new-age heroine - beyond empowerment

The author states how the future belongs not to heroes or heroines alone, but to integrated humans.
Experience Commerce X Iconiqa Hotels & Resorts

01 Apr 2026 10:14 AM

Experience Commerce bags social media mandate for Iconiqa Hotels & Resorts

The agency will focus on building a distinctive, platform-first social presence aimed at driving engagement and building brand affinity.
The technology giant is investing in high-production 'micro-dramas' to demonstrate its search tools within a narrative context.

01 Apr 2026 3:16 AM

Google turns MI vs KKR banter into a love story with Ishaan Khatter and Sara Arjun

The campaign comprises a micro-drama series, written by Zoya Akhtar and Reema Kagti's Tiger Baby.
Sandhya Daisy Sundaram

31 Mar 2026 11:16 AM

Unfiltered: On adapting

The author states how one can miss the good old days but also seek the opportunity to try something new and create some chaos.
Amy Kean

31 Mar 2026 9:49 AM

'One thing that women rarely have, but men have in plenty, is having each other's backs'

Amy Kean, CEO and creative director, Good Shout, on why women should be ‘unlikeable', and not concentrate on being ‘badass' or ‘empowered'.
The mandate will be jointly handled by PivotRoots, the integrated digital agency and Arena Media, both part of Havas Media Network India. 

31 Mar 2026 9:09 AM

Aakash Educational Services assigns integrated media duties to Havas Media Network India

The account was won post a multi-agency pitch.
Aalap Desai

27 Mar 2026 11:09 AM

Unpopular opinion: All the love in advertising is not lost

The author urges the entire advertising industry to rediscover joy, fun, and meaning in the everyday.
Dalbir Singh continues his diary for Manifest.

27 Mar 2026 11:00 AM

Producer's Diary by Dalbir Singh

The Founder of Kiss Films captures an industry truth, where creative oversight is skipped and authority appears only for control and credit.
Image by IADE-Michoko from Pixabay

27 Mar 2026 10:59 AM

Prolonged war could remove USD 94 billion from global advertising market in two years: Warc

Warc has revealed studies for three scenarios, with projections of dipping ad spends for each.

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The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
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22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
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30 May 2026 1:25 PM

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