Advertising

Harshada Menon

26 Mar 2026 10:48 AM

Harshada Menon returns to Ogilvy

Was executive creative director, DDB Mudra Group.

Samir Dixit

26 Mar 2026 10:24 AM

Opinion: The advertising industry's fatal flaw - did it commoditise itself to self-decline?

The author states what the advertising industry can learn from public relations, to make sure it doesn't become the next 'Kodak'.

Airbnb's campaign with Vijay Deverakonda and Rashmika Mandanna

25 Mar 2026 4:52 PM

Airbnb turns Vijay Deverakonda and Rashmika Mandanna's honeymoon into a love letter to slow travel

Conceptualised by One Hand Clap, the campaign comprises an ad film.

The group generated USD 10 billion in new client billings

24 Mar 2026 9:39 PM

Publicis Media accounted for a third of all new media spends in 2025

COMvergence's 2025 'Global New Business Barometer' reveals that Publicis Media led both total and net new business.

Shreya Arora

24 Mar 2026 8:02 PM

Cannes Lions 2026: Ultrahuman's Shreya Arora to represent India in 'See It Be It'

Talented's Leena Gupta will be supporting the cohort as 'alumni tutor'.

Experience Commerce X FiatPe

24 Mar 2026 11:34 AM

Experience Commerce bags social media mandate for FiatPe

The account was won post a multi-agency pitch. 

Kunal Roy (left) and Shekhar Khanna

24 Mar 2026 11:19 AM

Kunal Roy and Shekhar Khanna join VML India

These appointments reinforce the agency's focus on delivering growth-led, integrated solutions for clients across India.

Built on Amazon's AI capabilities and first-party insights, the tools are designed to enhance creative output, streamline campaign workflows and deliver sharper audience targeting.

24 Mar 2026 11:15 AM

Amazon Ads launches agentic AI tools to transform ad creation and campaign management

The tools Creative Agent and Ads Agent offers speed, automation and intelligence, making high-quality creative and optimisation accessible.

Rubeena Singh (left) and Hridaye A Nagpal

24 Mar 2026 10:27 AM

The AI Perplexity: To ad or not to ad

As brand integrations in the AI space and ad-fuelled chatbots become a reality, we decode whether advertising and AI can truly coexist.

From left: Sonal Dabral, Hepzibah Pathak, Joe Sciarrotta, Prasoon Pandey, Josy Paul, Sneha Iype, and Abhijit Avasthi

23 Mar 2026 6:06 PM

Good Ads Matter Awards 2026: Jury for Piyush Pandey Polaris Award revealed

The honour will be handed out to one exceptional entrant across the award show.

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