Advertising

The Coca-Cola Company's 'Diet Coke Break' campaign.

20 Apr 2026 8:06 PM

As Miranda Priestly steps out, Runway slips into its unwinding ritual of a Diet Coke break

The fan-focused global campaign, comprising an ad film, is developed by WPP Open X, led by Ogilvy New York.

Advertising

Archana Aggarwal

20 Apr 2026 2:25 PM

Havas Media Network India appoints Archana Aggarwal

Her most recent full-time role was at Airtel, where she served as vice president – media until 2024.

Marketing

Pradipta Basu

20 Apr 2026 1:56 PM

Pradipta Basu joins Allied Blenders and Distillers

Basu moves from Radico Khaitan, where he was vice president – marketing and business development.

Advertising

TRESemmé's campaign for its Leave-in conditioner.

20 Apr 2026 11:31 AM

Zeenat Aman channels 'Miranda Priestly', giving Apoorva Mukhija the TRESemmé fix

The campaign features an ad film inspired by The Devil Wears Prada, as its sequel releases in theatres on 1 May.

Media

As part of the tie-up, Magnite will facilitate connectivity between DOOH inventory and global demand-side platforms, enabling advertisers to plan and activate outdoor campaigns programmatically. 

19 Apr 2026 11:34 PM

DGTOOHL partners with Magnite to scale programmatic DOOH in India

Aims to bring transparency, real-time execution and data-driven accountability to India's traditionally opaque OOH advertising ecosystem.

Marketing

Poulomi Ray

19 Apr 2026 11:10 PM

Poulomi Ray joins Origen Realty

She moves from Signature Global, where she was head - digital marketing and CSR.

Campaigns

Pee Safe's #BeInYourComfortZone campaign featuring Smriti Mandhana

17 Apr 2026 11:54 AM

Pee Safe and Smriti Mandhana take a dig at ‘picture-perfect' period campaigns

The campaign, #BeInYourComfortZone, captures how sanitary napkin ads often normalise and invalidate period discomfort.

Advertising

The event is scheduled to be held between 22-26 June 2026.

17 Apr 2026 11:20 AM

Cannes Lions 2026: 11 Indian jurors

This is in addition to two jury presidents from the country.

Advertising

Dalbir Singh continues his diary for Manifest.

17 Apr 2026 11:07 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films highlights how minor technicalities stall payments despite months of completed work.

Advertising

Ruchi Sharma

17 Apr 2026 10:53 AM

Ruchi's blog: Asia's creative power lies in its hyper-local culture

The author shares insights from the Spikes Asia jury room, unpacking why culturally rooted storytelling is driving Asia's creative edge.

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