Dentsu Creative Isobar has secured the digital and e-commerce mandate for Canon India’s Imaging Consumer Business (ICB). 

The account will be managed from the agency’s Mumbai and Gurugram offices.
  
As per the mandate, the agency will lead the brand’s digital and e-commerce strategy, bringing together expertise across media, data, consumer insights, and digital retail. The focus will be on enhancing consumer journeys, driving conversion, and unlocking new opportunities across digital and retail channels.
  
With a shared ambition to shape the next phase of growth, the collaboration will focus on strengthening Canon India’s relevance in the category and building deeper connections with modern consumers through integrated initiatives.
 
Vishesh Magoo, assistant director and head - Camera Business Unit, Canon India, said, “Our collaboration so far has been extremely encouraging, and we look forward to building on this momentum to deliver impactful campaigns, drive category growth, and create meaningful consumer experiences. With a sharper focus on integration across media and commerce, we are confident of unlocking stronger business outcomes together.”
 
Sahil Shah, CEO, Dentsu Creative Isobar added, “We are excited to expand our relationship with Canon India and support the brand’s growth ambitions through a more integrated approach to media and commerce. As consumer journeys continue to evolve, the ability to connect creativity, data, and commerce seamlessly becomes increasingly important. We look forward to partnering closely with Canon India to create meaningful consumer experiences and drive sustained business impact.”
 
Shanu Jain, managing partner, Dentsu Creative Isobar, said, “This expanded mandate reflects the trust we have earned through a partnership built on performance, collaboration, and a shared ambition for growth. As consumer journeys become increasingly interconnected, the opportunity lies in creating experiences that seamlessly bridge discovery, consideration, and purchase. By bringing together our integrated capabilities across media, data, and commerce, we look forward to helping Canon India strengthen its leadership in the category, accelerate growth, and unlock new avenues of innovation and consumer engagement.”