Subscribe
Exo campaignManifest has partnered with IAA Voice of Change and UNICEF to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation.
The committee for this section consists of: Nina Elavia Jaipuria, chairperson, Women Empowerment Committee, IAA India Chapter; Megha Tata, co-chairperson, Women Empowerment Committee, IAA India Chapter; and Geetanjali Master, partnership specialist, public and private sector engagement, resource mobilisation section, UNICEF Delhi.
This week, Jyothy Labs' Exo takes the top spot on the Voice-O-Meter.
The campaign breaks the bias by showing a man washing dishes as part of an everyday household moment. The film presents shared household responsibilities as the norm, subtly challenging outdated gender roles. Through its simple yet authentic storytelling, the campaign reinforces a more inclusive and realistic representation of modern households.
Other films from last week:
