Advertising

With this move, the agency moves beyond traditional advertising into long-form storytelling, as brands tap entertainment-led narratives on streaming platforms.

04 May 2026 10:47 AM

Rediffusion launches Rediffusion Narrative, a content division for streaming-led storytelling

The new unit will focus on web series, microdramas and brand-integrated formats, led by Ambica Kuthiala.
The two winning campaigns

01 May 2026 10:12 AM

Global Best of the Best Effie Awards 2025: McCann, The Womb bag Grand Effies

The competition is open to Gold and Grand Effie winners from national and regional Effie Awards programs around the world. 
Prianca J

01 May 2026 9:58 AM

The slow death of craft: A letter of 'This May'

The author urges the industry to stop diluting storytelling's soul.
The Q1 results were the first one after the merger with IPG

30 Apr 2026 12:22 PM

Omnicom core revenue increases by 6.7% in Q1 2026

This increase came due to an increase in organic revenue of 3.9% while the balance growth was attributed to foreign exchange fluctuation.
Rajesh Ramaswamy

30 Apr 2026 11:35 AM

The Script Room's co-founder Rajesh Ramaswamy to step down

He has shared that his future interests are to work as a film director and creative.
Dalbir Singh continues his diary for Manifest.

30 Apr 2026 11:28 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films highlights how AI is taking over.
The group's revenue for Q1 was GBP 3,030m

28 Apr 2026 12:20 PM

WPP Q1 revenue down 6.6%, India grows by 1%

India remains the only market in the top five to grow; China faces major slump.
Gulf Oil Lubricants X Curativity

28 Apr 2026 11:02 AM

Gulf Oil Lubricants India assigns creative duties to Curativity Brand Solutions

As per the mandate, the agency will spearhead the brand's creative strategy.
Sapna Singh

28 Apr 2026 11:00 AM

Unfiltered: Fear and loathing in Indian advertising

The author states while the industry is 'overflowing with talent', it faces a 'fear management issue'.
Siddhartha Singh (top), Ramanuj Shastry (centre) and Nisha Singhania

28 Apr 2026 10:44 AM

Infectious Advertising elevates Siddhartha Singh 

Singh joined the agency in 2022 as chief operating officer.

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Dentsu Creative Isobar and Canon

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Exo campaign

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Voice-O-Meter: Exo breaks the bias by normalising shared household responsibilities
Flipkart Minutes' 'Shaq Hatao Lava Uthao' campaign.

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Opinion: Whisky is packaged - it is not fast-moving

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The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

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