Advertising

Screen grab of Vantara Creamery's AI-generated campaign

14 May 2026 11:22 AM

From animal rescue to artisanal gelato: Vantara's pivot raises eyebrows

As the wildlife rehab initiative diversifies into premium desserts, the brand extension has sparked questions around ideological consistency.

The Abby Awards

14 May 2026 9:25 AM

Goafest 2026: Complete list of jury presidents for the Abby Awards

View the list of 22 jury presidents here.

Havas' entries

14 May 2026 9:06 AM

Cannes Contenders 2026: Havas Creative India

The agency has two entries for the festival this year.

L to R: MA Parthasarathy, Eashwari Deshpande and Siddhaarth Aalambayan.

13 May 2026 1:20 PM

WPP Media India Brew 2026: 'The briefs are getting brief'

At the summit, a creator and platform leader discussed how podcasts are reshaping brand trust, community engagement, and consumer journeys.

(L-R) Rajesh Ghatge, Saurabh Varma and Rohit Anand

13 May 2026 12:13 PM

Wondrlab Network launches WondrBridge

Focused on building and operating AI-powered nano and micro GCCs, the venture is launched in partnership with Bridgesoul.

(L-R) : Priti Murthy, Ambuj Kashyap, Dolly Singh and Aditi Shrivastava

13 May 2026 11:59 AM

WPP Media India Brew 2026: 'Micro-dramas are one of the easiest ways for brands to grow'

A session at the summit discussed the relevance of micro-dramas and how brands can work with the format.

Jaideep Gandhi (left), Mohit Joshi, and Srinivasan K Swamy

13 May 2026 11:39 AM

Goafest 2026: ‘The idea is to understand how businesses are resetting' – Mohit Joshi

Jaideep Gandhi, Mohit Joshi and Srinivasan K Swamy explain what will be different at Goafest this year.

Anushka Sharma in the Heer by Giva campaign

13 May 2026 10:24 AM

Anushka Sharma fronts the launch of Heer by Giva

The campaign for the new gold and lab-grown diamond brand features an ad film starring the actor.

ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads

Advocates a risk-based approach, focusing on consumer outcomes rather than regulating the technology itself.

The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed

Two winners will travel to Vegas for the Creative Liaisons program, while two will be part of the virtual coaching program.

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