Advertising

The talent versus trophy paradox

19 May 2026 11:18 AM

The awards trade-off: Is talent paying the price?

As adland resets with AI and layoffs, award season returns with a glaring contradiction: if talent is expendable, why aren't trophies?

Siddhant Mazumdar

18 May 2026 5:26 PM

Siddhant Mazumdar joins Omnicom Media India

He moves from Mediabrands Content Studio, where he was heading the media production company.

The One Show will be held during Goafest 2026 from 20–22 May.

18 May 2026 5:07 PM

The Advertising Club expands Abbys 2026 winner categories

Will introduce new honours for networks, clients and independent agencies, alongside updates to digital and sustainability categories.

Harinder Singh Pelia

18 May 2026 11:14 AM

Opinion: Nobody believes your 47% uplift

The author writes how an obsession with measurement starts rewarding measurement over the 'actual bloody thing' that moves people.

Anooj Shetty

18 May 2026 10:50 AM

WPP Media elevates Anooj Shetty

He was previously serving the role of national head - growth accounts.

The agency's entry

18 May 2026 8:57 AM

Cannes Contenders 2026: 22feet

The agency has one entry for the festival this year.

Dentsu's entry

15 May 2026 10:40 AM

Cannes Contenders 2026: Dentsu Creative India

The agency has one entry for the festival this year.

Dalbir Singh continues his diary for Manifest.

15 May 2026 10:20 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films captures the irony of NDAs and film industry secrecy through his wit.

Prajakta Koli

14 May 2026 10:55 PM

Go Colors turns Prajakta Koli's pants into the main character

The campaign for the MostlySane collection's second drop shows the actor-influencer being upstaged by 'the real star' of the show.

Google and Ogilvy

14 May 2026 1:54 PM

Ogilvy India and Google launch AI creative studio for brand storytelling

The platform is designed to help creative teams generate still and video assets faster while maintaining brand and IP safeguards.

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