Advertising

MutualFundWala and Team Pumpkin

03 Jun 2026 11:10 AM

MutualFundWala assigns its performance marketing to Team Pumpkin

The mandate for MutualFundWala will be handled by Team Pumpkin's office in Gurugram.

L'Oréal India names Publicis Media as integrated media agency on record

01 Jun 2026 11:07 AM

L'Oréal India appoints Publicis Media as integrated media agency on record

Effective September 2026, the mandate marks a structural shift as the account moves from GroupM, which had held it since 2010.

The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

Leo, Moonshot, BGMI, and Chrome Pictures win big; Prakash Varma named Director of the Year, and Goel TMT bags the Piyush Pandey Polaris Award.

Shalini Avadhani (left) and Gaurav Kumar

29 May 2026 1:10 PM

Godrej Consumer Products' Lightbox elevates Shalini Avadhani and Gaurav Kumar

The duo will take on Swati Bhattacharya's role, who recently exited the company.

Screen grab from Stayfree's ‘It's Just a Period' campaign

29 May 2026 11:25 AM

Stayfree champions healthy conversations on World Menstrual Hygiene Day

The film spotlights the role of the long-running ‘It's Just a Period' campaign in normalising period conversations among Indian households.

Sana Ahmad

29 May 2026 11:13 AM

Her Take: After the smile fades, what remains?

The author argues that while quirks can win attention, only meaningful storytelling builds lasting brand recall.

Dalbir Singh continues his diary for Manifest.

29 May 2026 10:58 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films captures the awards pecking order, where the Cannes Lion roars the loudest.

Hakuhodo X Jindal Stainless

28 May 2026 2:19 PM

Hakuhodo bags creative mandate for Jindal Stainless

The account was won post a multi-agency pitch and will be handled by the agency's Delhi office.

Of the 1,609 influencer ads processed during the last financial year, 97.3% required modification

28 May 2026 11:37 AM

97.3% influencer marketing campaigns in 2025 required modification: ASCI report

Meta platforms accounted for 79.84% of digital violations.

Wonder Cement partnered with The Womb to launch a campaign featuring Ranbir Kapoor

27 May 2026 11:23 AM

The Womb bags Wonder Cement's brand strategy and creative mandate

Launches a multi-film campaign featuring actor Ranbir Kapoor during IPL 2026.

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