Sports
City Football Group divests stake in Mumbai City FC
The group had acquired a 65% stake in the football club in 2019.
Hyundai Motor India returns as ICC partner
Becomes 'premier partner' for six major ICC tournaments till the end of 2027.
FanCode extends broadcast deal with F1 across South Asia
Signs three-year extension of its current two-year partnership.
'People no longer look at celebrities or influencers, they look at what is helping others perform'
We caught up with Asics' director - marketing to discuss the partnership with the Tata Mumbai Marathon, the role of running clubs, and more…
'The signal is clear – responsible scale, not just rapid scale'
Dentsu's Rohit Potphode and Tata Power's Jyoti Bansal weigh in on one of digital advertising's fastest-growing revenue streams.
'The share of endorsements going to women athletes is still small, but the trajectory is upward'
Manifest studies 2025's big disruptions in advertising, media and marketing.
Virat Kohli moves One8 brand to Agilitas Sports
Move comes after Kohli had reportedly refused to sign a commercial contract with RCB which has Puma as its lead jersey sponsor.
JioStar to exit media rights deal with ICC two years before deal runs out: Reports
The media company had acquired the 2024-2027 cycle for USD 3 billion.
Dream11 aims to become 'second-screen sports entertainment platform'
The global platform will focus on building 'richer and more immersive sports experiences'.
Sprite teams up with Lucknow Super Giants
The beverage brand aims to lean into Uttar Pradesh's cricket culture to deepen its Gen Z connect.