Sports
NBA and AWS team up to redefine basketball with AI-powered fan experiences
The multi-year partnership makes AWS the league's official Cloud and Cloud AI partner.
Heineken 0.0 teams up with FanCode for Formula 1
Aims to bring immersive experiences to Indian audiences, such as Singapore Grand Prix screening, fan park, and watch parties.
Jim Beam joins forces with Cadillac Formula 1 Team in global multi-year deal
The partnership reflects a shared ambition to broaden Formula 1's reach and welcome new audiences to the sport.
Apollo Tyres signs on as team India's new jersey sponsor
Will reportedly shell out INR 4.5 crores per game, higher than Dream11's INR 4 crore, under a three-year deal estimated at INR 579 crore.
Sania Mirza joins Boldfit as brand ambassador and investor
She will be promoting Boldfit's tennis and pickleball range.
Guru Samruddhi acquires GS Delhi Aces in Tennis Premier League
Leander Paes joins as brand ambassador as the franchise makes its international debut in Dubai.
Lotto makes its digital debut in India
The brand has signed cricketer Yuvraj Singh as its face, aiming to inspire athletes and fans across the country.
Skechers signs Mohammed Siraj
He joins the Skechers roster alongside Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia.
Google partners with ICC for women's cricket
The announcement comes ahead of the ODI World Cup which will be held in India in September and October 2025.
FanCode bags four-year exclusive broadcast rights for Saudi football in South Asia
Aims to expand its football portfolio with the ROSHN Saudi League, Super Cup and Kings Cup.