Sports
Sporting bodies continue to experiment with AI: Finn Bradshaw
ICC's digital head discusses how the sport is looking to attract new fans, the impact of Kohli and Sharma's retirement, and more...
JioStar's Sanjog Gupta moves to ICC
Gupta was CEO - sports and live experience at JioStar.
Fixderma teams up with the Neeraj Chopra Classic as skincare partner
The brand's logo will appear throughout the tournament, with on-site activations.
SeventyTwo Sports Group teams up with Baseline Ventures to handle Maaya Rajeshwaran Revathi
Revathi is a 16-year old tennis player.
Cannes Lions 2025: 'Sponsors have come a long way from having a logo on the car' - Zak Brown
Team McLaren's Oscar Piastri, along with McLaren Racing's CEO and CMO, discussed how the team and sport's fanbase is growing.
RPL 2025: Livspace partners with Delhi Redz
The home interiors and renovation company comes on board as the title sponsor for the team.
Kingfisher Premium partners with Argentine Football Association
Through this collaboration, the brand aims to expand its footprint across passionate football territories in the country.
Diageo clarifies stance on sale of RCB
According to news reports, the owner of the 2025 IPL champions was looking to sell the team.
Prime Volleyball League appoints Sony Sports Network as official broadcast partner
This marks the fourth consecutive year of the league’s partnership with Sony Sports Network.
RCB's marketing and revenue head Nikhil Sosale arrested
The Bengaluru police have also detained three members of the event management company, following the stampede at the team's victory event.