Sports
'Pickleball is not a fad and is here to stay'
Sania Mirza chats with us about her early days in tennis, Pickleball Open 2025 in Dubai, brand endorsements and more.
English Premier League opens its office in India
Based in Mumbai, the new office will build on the League's longstanding work to engage local fans, partners and promote football in India.
'FMCG has remained the most consistent spender across five years for IPL'
Through an MRSI webinar, experts shared insights on critical metrics shaping media planning during IPL among other topics.
CREX signs Harmanpreet Kaur as brand ambassador
Kaur joins Shikhar Dhawan as the new face of the brand.
Top 25% viewers of IPL can recall only six brand partners of the tournament: Report
The CrispInsight-Kadence report added that while 98% have a favourite player, only 37% support a team.
FanCode to broadcast Masters
Secures the exclusive TV and digital rights for the tournament.
Eventfaqs acquires majority stake in SportzPower
Intends to reinforce SportzPower’s leadership in India and expand its influence in the growing Middle East sports business ecosystem.
Cricket still leading the pack, but monopoly fading: Report
A Havas Play report revealed that 'emerging sports' grew by 24% during 2024.
Manifest Play: Winners announced
A total of 16 winners and seven runners-up were revealed during the first sports marketing awards hosted by Manifest on 9 April.
RPL will hasten the progress of the rugby ecosystem: Rahul Bose
We chatted with the president of Rugby India ahead of the first season of the Rugby Premier League.