Sports
Manifest Play to be held on 9 April
The sports marketing summit and awards features three panels, two keynotes and a sports report launch by Havas Play.
Padel attracts a unique, premium clientele that’s hard to access through most sports: Nikhil Sachdev
PadelPark India's co-founder and marketing head on why brands bet on padel, APPT's impact, and the startup playbook for sport.
IPL 2025: Endura Mass partners with Lucknow Super Giants
To highlight the partnership, the brand has also rolled out a film.
Reliance and Blast form JV to create IPs for the Indian market
Blast works with the likes of Epic Games, Krafton and Riot Games, among others, to create global esports properties.
Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey
The survey deciphers what drives recall, trust, engagement and purchasing decisions during the cricketing event in India.
Venkateswaran Subramanian (Raja) teams up with Society Tea
Raja will sport the Society Tea logo on his waistcoat, symbolising a bond that goes beyond sponsorship.
Ad volumes on television increase by 7% during IPL
Parle Biscuits leads the list of brands advertising on television.
IOS Sports and Entertainment signs on chess player Vantika Agrawal
The collaboration aims to focus on providing services such as strategic brand endorsements, media relations, and holistic career development.
My FM is Gujarat Titans' official radio partner
Aims to amplify its presence in Gujarat through contests and giveaways in partnership with the IPL team.
L&T Finance ropes in Jasprit Bumrah as brand ambassador
The partnership marks a pivotal step in LTF's ongoing efforts to expand and strengthen its brand presence and engage its customer base.