Sports
'Stop using women athletes as brand ambassadors for categories conventionally associated with women'
At Capri Sports' 'The Sports Women Huddle' event, a panel discussed how the broadcaster and brand ecosystem can help grow women's sports.
FanCode secures exclusive broadcast rights for the FIBA Asia Cup 2025
The tournament, starting 5 August, will be streamed live on the FanCode app and website.
Royal Enfield Bullet joins Pro Panja League Season 2 as official mobility partner
The association marks Royal Enfield's debut in arm wrestling sponsorship, built on shared values of strength and resilience.
Revolut partners with Audi F1 team
The Audi F1 team will join the formula 1 grid in 2026.
IOS Sports & Entertainment onboards Sandesh Jhingan
The partnership will offer comprehensive management support to his football career while developing new opportunities off the field.
Hrishikesh Shende joins The Premier League
Moves from JioHotstar where he was senior vice president - strategy, acquisitions and partnerships.
Asian Paints turns rain covers into billboards at the India-England Test
Brands the pitch cover to capitalise on rain breaks during the ongoing Manchester Test.
'Panja is a sport that has an Indian ethos and everybody relates to it'
Ahead of Pro Panja League's Season 2, we caught up with the founders Preeti Jhangiani and Parvin Dabas.
India's absence in ICC Test Championship Final 2025 marks 75% decline in ad volumes: Report
The 2023 final featuring India saw a robust 7% increase in TV ad volumes compared to 2021, driven by India's participation.
RCB beats CSK to become most valuable IPL team: Houlihan Lokey
The report also states that the IPL brand value grew by 13.8% after the 2025 season.