RCB beats CSK to become most valuable IPL team: Houlihan Lokey
The report also states that the IPL brand value grew by 13.8% after the 2025 season.
Royal Challengers Bengaluru has become the most valuable team in terms of brand value according to a report by Houlihan Lokey.
The team that bagged its maiden IPL trophy earlier this year, has dethroned Chennai Super Kings. The team's brand value is estimated to be USD 269 million (approximately INR 2,306 crore).
There are speculations around the franchise being in talks with parties to sell the team.
Chennai Super Kings have dropped from number one to number three. Mumbai Indians retained its second spot. Punjab Kings (ranked number nine) is the fastest growing team in terms of brand value according to the report.
The league's brand value increased by 13.8% to reach USD 3.9 billion. Its business value increased by 12.8% to USD 18.5 billion.
The report offers an evaluation of the brand valuations of individual IPL franchises, incorporating drivers such as fan engagement, commercial partnerships, and on field performance.