Sports
Emotional connection now matters more than media exposure: Neha Kandalgaonkar
Procam's Shveta Mehra and Neha Kandalgaonkar on the Tata Mumbai Marathon's shift into a cultural, social and commercial engine.
Malaysia Airlines partners with Mumbai Indians
Becomes the associate sponsor and official global airline partner.
Opinion: Sport survived VAR - can it survive the AI war?
The author wonders whether brands and fans are ready to play along the AI wave in sport.
Marriott Bonvoy named ICC's official accommodation partner through 2029
The multi-year global partnership links the world of cricket with Marriott Bonvoy's travel and experiences platform.
Manifest Play: Sports day to be held on 30 January
Manifest is hosting a chess, padel and pickleball tournament in partnership with PadelPark India, Phoenix HSBC Racquet Club and Havas Play.
Tommy Hilfiger enters football world with Liverpool FC partnership
The collaboration spans the men's and women's squads and key backroom staff.
‘Sports will always get sponsor interest in our country'
Adani Sportsline's Sanjay Adesara chats with us on the sidelines of the team's jersey unveiling ahead of the fourth season of the WPL.
Sania Mirza returns as Lotto brand ambassador
Mirza joins as chief advisor for women's sports, will focus on building a stronger sense of community and relevance for women.
FanCode becomes the exclusive home of ATP Tour in India with multi-year rights deal
The deal makes FanCode the exclusive home of men's tennis across the subcontinent until 2028.
PadelPark makes equity investment in Hexagon Cup Holdings
The investment comes ahead of the tournament being rebranded as the Hexagon World Series.