Bajaj Electricals has announced the appointment of Tiny Sengupta as its chief marketing officer. 

In this role, Sengupta will lead the company’s marketing function and oversee the integrated marketing strategy and brand positioning of its portfolio brands, Bajaj and Morphy Richards.

Most recently, she served as country director, vision care, Johnson & Johnson India. 

Shekhar Bajaj, chairman, Bajaj Electricals, said, “We are pleased to welcome Tiny to our leadership team at a pivotal time. Her deep expertise in marketing and brand building will play a key role in accelerating growth and creating sustained value for our stakeholders.” 

Sanjay Sachdeva, managing director and CEO, Bajaj Electricals, added, “We are delighted to welcome Tiny as chief marketing officer. As we continue to evolve our business, we are confident that Tiny’s proven marketing leadership will build stronger brand equity for our brands, Bajaj and Morphy Richards, and shape our business growth across existing and emerging markets.”

In a career spanning over 26 years, she has also worked with Henkel, Dabur and Marico, among others.