Lotte India has assigned its creative mandate to Dentsu Creative post a multi-agency pitch.

The agency's Chennai office will handle the mandate. 

Dentsu Creative will lead brand strategy, creative development, and integrated campaigns across key brands such as Choco Pie, Pepero, and Joee & Toffee range (Coffy Bite, Eclairs, Coconut Punch, Lacto King, Caramilk , Chewits, Lolly Bliss, Lotte Juicies, Joee). 

The partnership will kick off with a campaign for Pepero, a Korean snacking brand.  

Rachna Anbumani, VP and head - marketing, Lotte India, said, “Gearing up for a new Pepero campaign, Lotte India was on the lookout for a strategic and creative partner who could understand our brand ethos and portfolio. With Dentsu Creative, we found a team that is passionate, enthusiastic and has excellent capabilities. We look forward to this partnership as we take our brands to the next level.”

Indrajeet Mookherjee, president - integrated client management, dentsu added, “We are incredibly proud to partner with Lotte, an iconic name that has brought joy to households. This win is a testament to Dentsu's data-driven creativity and our ability to connect brands with consumers in deeply meaningful ways. Confectionery is an emotional, impulse category, and we look forward to supercharging Lotte’s flagship brands and driving their next era of growth.”

Priya CM, SVP, Dentsu Creative, added, “We are excited to partner with Lotte, one of the top confectionery brands in the world. This category offers tremendous scope to push creative limits, spark conversations, and have fun while building meaningful brand connections.”