Hakuhodo has acquired a majority stake in Auburn Digital Solutions an independent integrated digital agency headquartered in Mumbai. 

The acquisition was made through its subsidiary AdGlobal360 India.

Founded in 2013, Auburn has been an independent digital marketing company in India, providing solutions across performance marketing, digital media operations, SEO, social media marketing, creative production, and technology solutions.

Auburn has built digital response capabilities, supporting clients across India, the UAE, and Singapore to achieve measurable growth. 

Ashish K Tripathi, managing director, Auburn Digital Solutions, said, “Joining the Hakuhodo Group marks a defining milestone in Auburn’s journey. Hakuhodo’s global legacy, deep understanding of sei-katsu-sha, and commitment to innovation provide an exceptional foundation for our next phase of growth.”

Harsh S Kedia, CEO, Auburn Digital Solutions, accepted, “Digital transformation in the era of automation and AI will play a crucial role in future business growth plans for the organisation. We aim to fulfil growing market demand with this handshake.”

Akihiko Imai, director and senior corporate officer, Hakuhodo Inc., and president, Hakuhodo International, said, "In India, a digital economy that is evolving at breakneck speed, Auburn has built a solid track record and a robust foundation. Their exceptional digital expertise and sharp insight into changing sei-katsu-sha behaviour resonate deeply with the Hakuhodo Group’s vision to be a Sei-katsu-sha Value Design Company. This strategic partnership marks the next stage in the evolution of our data-driven marketing. By integrating technology with a deep understanding of sei-katsu-sha, we are confident in our ability to provide new value and drive business growth for our clients in this market.”

Auburn Digital Solutions has a workforce of about 300 employees.