Advertising

Omnichannel strategies not only reduce fatigue by 2.2 times but also make ads 1.5 times more persuasive.

06 Aug 2025 3:50 PM

70% of Indians are tired of seeing the same ads repeatedly on a single channel: Report

The Trade Desk's study reveals India ranks third globally in ad fatigue, urging brands to rethink single-channel strategies.
The bi-annual event is organised by the Asian Federation of Advertising Associations

06 Aug 2025 11:13 AM

AdAsia 2025 dates revealed

The bi-annual festival will be held in Beijing this year.
The August issue of Manifest.

06 Aug 2025 11:05 AM

August issue of Manifest is out now

The lead story is an exclusive CMO survey about the importance of creative awards while picking agencies.
boAt and Blinkit's 'The Circle of Shaq'.

05 Aug 2025 1:47 PM

When secrets build up during breakfast, boAt and Blinkit ease the tension in 10 minutes

The campaign consists of an ad film. 
The merged entity will operate under 21N78E, with Postcard Media retaining its identity and leading content-driven mandates.

05 Aug 2025 10:17 AM

21N78E acquires Postcard Media 

The agency aims to enhance its integrated communication services through this partnership. 
Debdatta Bajpai

04 Aug 2025 4:25 PM

Monks appoints Debdatta Bajpai

She moves from Kinnect, where she was senior creative director.
Bingo!'s ‘From BFF to FF – Forgotten Friend'

04 Aug 2025 10:45 AM

Bingo! stands with the forgotten friend, from texts to blue ticks

Conceptualised by Tonic Worldwide, the campaign comprises two ad films. 
Oindrila Roy

01 Aug 2025 10:03 AM

Oindrila Roy exits Publicis India

Had joined the agency as managing director in 2022.
The founder of Kiss Films continues with his weekly diaries.

01 Aug 2025 9:03 AM

Producer's Diary by Dalbir Singh

A creative fears being featured in Dalbir's Diary on Manifest.
Team MO

01 Aug 2025 1:08 AM

Only Much Louder launches MO

The agency is conceptualised as a strategic continuum of OML's existing mandate, providing end-to-end marketing deliverables.

Latest Stories

Dentsu Creative Isobar and Canon

27 Jul 2026 1:31 PM

Canon India's ICB assigns its digital and e-commerce duties to Dentsu Creative Isobar
Exo campaign

27 Jul 2026 11:39 AM

Voice-O-Meter: Exo breaks the bias by normalising shared household responsibilities
Flipkart Minutes' 'Shaq Hatao Lava Uthao' campaign.

27 Jul 2026 11:16 AM

Kullu's quick-commerce purchase sparks a family investigation for Flipkart Minutes
Samir Dixit with the 1920 Around The World Book

27 Jul 2026 11:01 AM

Opinion: Whisky is packaged - it is not fast-moving

Most Read

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

Subscribe

* indicates required