BBDO India, part of Omnicom Advertising India, has secured the integrated creative mandate for LT Foods, to lead the creative duties for its flagship brand, Daawat in India.

The partnership brings the brand’s strategy, mainline advertising, digital, social and integrated communications under a single creative partner. The mandate will be led from BBDO India’s Gurugram office, working closely with LT Foods to strengthen the brand and support its next phase of growth.

As the brand’s integrated creative partner, BBDO India will be responsible for end-to-end brand stewardship across strategy, creative development and integrated communications, delivering connected consumer experiences across every touchpoint.

Ritesh Arora, CEO – India and Far East, LT Foods, said, “Daawat has been built over decades on the trust of millions of consumers and remains one of the most loved food brands. As we enter the next phase of growth, our ambition is not only to further strengthen our flagship brand Daawat, but also to build sharper and more relevant narratives and support our expansion. We were looking for a partner who combines strategic thinking with world-class creativity and integrated capabilities, and we are delighted to partner with BBDO India on this journey.”

Ashutosh Sawhney, chief operating officer, BBDO Group India, added, “With its presence in more than 85 countries, LT Foods represents a 70+ year legacy in the FMCG category globally. Daawat, its flagship brand, that has earned the trust of millions of consumers over decades. What makes this partnership especially exciting is the company’s ambition to unlock the next phase of growth. The possibilities are immense. At BBDO Group India, we take immense pride in partnering with brands through their growth journeys. We look forward to combining the power of strategy, creativity and integration to build enduring brand value, create meaningful consumer connections and drive business growth. It’s time to do big things with Daawat.”