Toyota Kirloskar Motor has announced the launch of the 2026 variant of the Hilux with an ad film.

This is the ninth version of the Innovative International Multi-purpose Vehicle (IMV) and the second in India.

The film for the car aims to show how the car helps ‘adventure meet innovation’ and is titled ‘That’s Wild’. It opens with a man getting into the car and receiving a text from someone saying, ‘See you in 30’. The man starts his ‘wild’ adventure, which consists of plenty of off-roading, while the film showcases the features and capabilities of the car. He finally reaches his destination, where a woman, also driving a Hilux, has already arrived and pokes fun at him, stating that it took him ‘long enough’. The man says, ‘It’s not over yet,’ as the duo engage in one more race, this time side-by-side.

What we think about it: The film, while predictable for the most part, has a pleasant surprise towards the end, when the man driving the car ends up reaching the destination after the woman he was exchanging messages with.

Masakazu Yoshimura, chairperson, managing director and chief executive officer, Toyota Kirloskar Motor, said, “At Toyota Kirloskar Motor, customer centricity means understanding what customers need today and preparing for what they will aspire for tomorrow. With nearly three decades in India, we continue to grow by listening to our customers, investing for the future, and delivering mobility solutions built on trust, quality, and reliability. Guided by our vision of ‘Mobility for All’, we remain committed to creating long-term value and building products that earn customer trust for generations. The all-new Hilux further strengthens this direction, bringing Toyota’s proven durability, capability, and dependability to customers who seek a vehicle that is both powerful and trusted.”

Tadashi Asazuma, deputy managing director, Toyota Kirloskar Motor, added, “The all-new Hilux is tougher, smarter and more expressive, a reflection of our commitment to continuously evolve to meet the rising aspirations of our customers. Backed by Toyota’s authentic engineering and legendary durability, the new Hilux combines bold design and powerful performance, representing the growing convergence of utility and lifestyle. India is witnessing a significant shift in mobility preferences. Customers are looking for vehicles that go beyond transportation to support diverse lifestyles, professional needs and the pursuit of new experiences. At Toyota, we view this as an opportunity to deliver products like the all-new Hilux that empower customers with greater freedom, confidence and peace of mind.”

The film was released on 29 July.