Marketing
The ‘10-minute race’ that’s shaking up India’s marketplace
Our latest issue uncovers the rapid rise of quick commerce platforms that have driven e-comm giants like Flipkart and Amazon into the space.
Bold Care ventures into women’s wellness with Bloom
Aims to offer targeted solutions for specific health issues for women across their life stages.
Bank of Baroda signs Sachin Tendulkar as global brand ambassador
The brand will also be launching its first campaign featuring Tendulkar called 'Play The Masterstroke.'
Swiggy launches Bolt
Aims to redefine food delivery by offering 10-minute quick meals from over 2,700 restaurants across major cities.
Samantha Prabhu joins Secret Alchemist as co-founder
Prabhu will be joining as the third partner of the company and aims to further expand the brand’s reach.
Campus Activewear signs Vikrant Massey as brand ambassador
According to the brand, Massey's passion for experimentation and grounded nature perfectly aligns with the values of Campus.
Utkarsh Small Finance Bank teams up with Mary Kom and Sunil Chhetri
Kom and Chhetri will focus on initiatives such as financial literacy campaigns, product launches, and social media campaigns.
Reid & Taylor signs Vicky Kaushal as brand ambassador
According to the brand, Kaushal embodies the essence of the modern Reid & Taylor man: sophisticated, dynamic, and elegant.
Celebrity versus influencer-owned brands
We explored the impact of celebrity and influencer brands on consumer behaviour and brand perception.
Aldo renews its collaboration with Janhvi Kapoor for the third year in a row
Aims to build long-term relationships that resonate with consumers and enhance its brand visibility.